'The Kate Effect changed our lives' Three favourites on what it's meant for them - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion ‘ The Kate Effect changed our lives’ The up-and-coming labels with thousands of new customers overnight By You Magazine - February 23, 2020 A stamp of approval by the Duchess for an up-and-coming label can mean thousands of new customers overnight – with items selling out instantly. Her three current favourites reveal what the Kate Effect has meant for them. ‘ We’ re so proud the brand exposure was amazing’ Ian Rutherford/REX/Shutterst​ock Marianna Doyle (below left) and Francesca Kelly, founders of Soru Jewellery The Duchess first wore our double-sided pearl earrings to an art ceremony at the Natural History Museum in 2016. The following day, she was spotted in the same pair at Wimbledon [pictured]. This really put us on the map: the brand exposure was amazing and our international audience grew instantly. Kate has regularly worn our earrings since then – most recently for a reception at Buckingham Palace last month. We’re so proud to see someone as influential as her wearing our designs. Kate has created 300 hours of work for vulnerable women Tim Rooke/REX/Shutterstock Natasha Rufus Isaacs, co-founder of Beulah London Katrina Lawson Johnston We’re delighted that the Duchess chooses to make a positive fashion statement by wearing Beulah London. On a visit to Port Talbot steelworks in South Wales this month, she wore our Shibani scarf [pictured], which was made by one of our manufacturers that offers vulnerable women in India, Bangladesh and Nepal sustainable employment opportunities. The overnight interest in this scarf has already created nearly 300 hours of work for these women. ‘ We were small but now we’ ve got a worldwide market’ Max Mumby/Indigo Alice Leet-Cook and Rosie Turner (below left), co-founders of Hicks & Brown Instagram/Hicks & Brown We consider ourselves to be a fairly small UK hat brand, but the interest we have received following the Duchess wearing our navy Suffolk Fedora last month [pictured], has opened us up to a worldwide market. We’ve seen a huge spike in web traffic, particularly from the US, Canada and Italy, and the style she wore sold out almost immediately. We feel incredibly honoured. The Duchess is so inspirational with all the work she does, and her sense of style is iconic. We certainly won’t be forgetting this moment. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved