Marks & Spencer's 'Youthful Lift' bra has sparked a major debate - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Marks & Spencer’ s ‘ Youthful Lift’ bra has sparked a major debate By You Magazine - February 8, 2019 Should the marketing of a bra ever target a woman’s age? That’s the question that Marks & Spencer’s Youthful Lift range of bras has posed, after blogger Jane Cunningham criticised the concept on her Instagram account. Addressing her 40k followers, Jane, who runs the account BritBeautyBlog, shared a picture of a rail stocked with the bras, explaining that she felt the underwear was being sold in a disappointingly ‘shaming’ way. ‘Wow – we have age-shaming bras now. Older, fyi, doesn’t mean droopier, saggier or less attractive,’ she wrote. ‘Check yourselves @marksandspencer #ageshaming #50plusandfabulous #beyou #bekindtoyourself #talktothehand #beautybloggers #haveconfidence #dontworry #loveyourshape #loveyourage’ View this post on Instagram A post shared by Jane Cunningham (@britbeautyblog) Many were quick to support her comments, with one declaring: ‘Omg really an anti ageing bra…..when is this gonna stop. The marketing of this is awful aimed at older women but a younger model on the picture. Marketing this is ageist at its best!’ ‘Not only insulting stating that but putting a “youngish model” on the advert!!’ a second agreed, while a third added: ‘What does ‘youthful lift’ actually even mean? It’s a load of nonsense. Body shaming is to purchase something we think we need. Sigh.’ ‘I wonder whether men’s pants would be described in a similar way,’ one commenter questioned. ‘My saggy boobs are almost 47. My friend died of breast cancer at 45,’ another poignant post read. ‘I don’t give a f*ck for youthful boobs. Old boobs all the way.’ Marks & Spencer The Youthful Lift concept appears to be trademarked by Marks & Spencer, who have offered the bras in a range of sizes and colours on their website for years. And despite the concerns about the language used to promote it, the actual fit of the bra has garnered overwhelmingly positive reviews, with an average of four-and-a-half out of five stars. ‘The most comfortable bra I have. Under wire never digs in and it gives me a good shape. It’s hard to find an unpadded bra that gives support, best I have found since gravity took hold!’ said one customer. ‘At last! Its beautiful, comfortable and ideal for the “older figure!”‘ applauded another, followed by one who wrote: ‘Excellent bra for the slightly older lady as it gives good lift and support. I went for the M&S measuring service and this style and fit was way ahead of other styles.’ What’s your take on the Youthful Lift bra range? Do you have one and love it? Or do you agree with the criticism? Let us know on our Facebook page. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved