H&M is trialing a clothes rental service - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion H& M is trialing a clothing rental service at its flagship store By You Magazine - December 2, 2019 In the current age of fast fashion and a growing concern for the environmental impacts our buying choices have, it makes sense that we as consumers are being encouraged to repair, re-wear, and rent, rather than continuously buying brand new. And while a number of dedicated rental clothing services have launched with this in mind, certain long-standing brands are also taking note and beginning to make changes too. One such brand is H&M, which is now now trialing a rental option in its flagship Stockholm store. The service will allow shoppers to rent up to 50 pieces per month, and either return them within a selected time frame, or buy them to keep. As well as a garment maximum, there is also a spending cap of 350 kronor (£29.36) a week. Getty Images The only current downside is that the service will only be available in Stockholm in one store, and those wishing to use it must be part of H&M’s loyalty programme. News of H&M’s latest moves comes shortly after a recent United Nations report that revealed the fashion industry is the second greatest polluter of local freshwater in the world and it is also responsible for 10 per cent of the carbon footprint of the world. H&M has come under fire previously for its attitude toward fast fashion, with its practices questioned in terms of how ethically progressive they and their factories are. Getty Images However, this first step into clothes rental is of course a positive one, and follows in the footsteps of other high street retailers including Anthropologie and Urban Outfitters. Free People and Banana Republic have also launched a rental service called Style Passport. H&M has not yet announced whether it will be rolling out this service to other stores in Sweden, or if it will be coming to the UK and other countries, but we’ll be keeping our fingers firmly crossed. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved