This is why The Ordinary is the most searched term at Boots - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty This is why The Ordinary is the most searched term at Boots By You Magazine - February 10, 2021 Boots recently released its Beauty Trend Report 2021 and it was enlightening to say the least. Revealing how the UK has been shopping for beauty in the past year, it said a lot about our habits and favourites things. One of the biggest revelations was that ‘The Ordinary’ was in fact the most searched-for term at Boots between July and September 2020. The brand is still fairly new to the Boots family, having joined in late 2019, so it make sense that people are still excited by it. View this post on Instagram A post shared by Boots UK (@bootsuk) However, The Ordinary also has a loyal fan base that explains its popularity. Deciem (its founding company) has over a million followers on Instagram and was largely born and thrived in its infancy through its presence on social media. Not only does The Ordinary sell ingredient-led, targeted skincare for super affordable prices (we’re talking under £6 for a great hyaluronic acid serum), they have also created several makeup items that have been incredibly popular. The most recent of these is a concealer, which joins The Ordinary’s bestselling £6 foundation. The concealer — which is sold at Boots — has become incredibly popular after launching earlier this year, and can already count the likes of Holly Willoughby as a fan. At £4.90, it’s super bargain-friendly, and it comes in an impressive 36 shades, meaning it caters to a range of skin tones. The formula is high coverage, making it perfect for stubborn blemishes or areas of redness. It does however still promise to be lightweight and spread easily, without drying the skin out or looking unnatural. Along with the concealer, here are more of our favourite The Ordinary buys you can pick up at Boots. Our favourite The Ordinary products The Ordinary Niacinamide 10% + Zinc 1%, £5, Boots The Ordinary Hyaluronic Acid 2% + B5, £5.90, Boots The Ordinary Squalane Cleanser, £5.50, Boots The Ordinary Concealer, £4.90, Boots The Ordinary AHA 30% + BHA 2% Peeling Solution, £6.30, Boots RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty People are seriously impressed with Primark’ s £8 skinny curling tongs December 16, 2019 Boots is giving away free lipsticks to celebrate the launch of January 23, 2020 This long-lasting eyebrow product is getting rave reviews and is just June 21, 2021 These Liz Earle gift sets are on sale just in time March 5, 2020 WIN A Kiehl’ s skincare heroes bundle worth £104 July 24, 2020 Cult skincare brand Sunday Riley is branching out into hair products April 24, 2020 Superdrug is holding a huge BOGOF sale on all cosmetics for May 28, 2020 Your salon could charge you extra for overgrown roots and bad June 25, 2020 Facial steamers Why searches for this beauty gadget were up 400 July 10, 2020 Lush subscription boxes have arrived and they contain exclusive new products August 3, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved