Zara just unveiled a brand new logo and customers aren't happy - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Zara just unveiled a brand new logo and customers aren’ t happy By You Magazine - January 30, 2019 Spanish fashion brand Zara has become a staple of high street shopping trips, thanks to its range of trend-led, affordable pieces – but now its made a major change that has left customers feeling disappointed, and it’s nothing to do with the clothes. Earlier this week, Zara unveiled a new logo, designed by an agency called Baron & Baron, which features a new font and reduced spacing between its four letters, much to the confusion of its fans. Zara’s old logo has been replaced. Image: Alamy Stock Photo ‘Zara’s new logo is like someone had popped up Photoshop, selected a random serif font and started to play with the letter spacing tool #zara @ZARA,’ one wrote on Twitter, and another agreed: ‘Not a fan of Zara’s new logo, it feels constricting and is almost illegible.’ MORE: There’s a secret way to buy Zara clothes for less ‘Zara’s new logo is making me claustrophobic,’ a third commenter, while others begged the store to revert back to the original. ‘Can I urge you to reconsider this new logo @zara ?’ one follower asked on Instagram. The new logo, as seen on Zara’s website. Image: Zara.com The new logo has even become the subject of many an internet meme suggesting that with each future rebrand, the letters will be set closer together still. However, there are some suggesting that the new design is a nod towards the brand’s alleged ambitions to focus on higher-end fashion. ‘People need to stop hating on the new #zaralogo – it’s just tryna be more Vogue,’ one declared, referring to the fashion bible magazine. Seriously #ZARA, what the hell?? You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS - Silvia Sguotti (@SilviaSguotti) January 30, 2019 ‘The Zara logo was on the same “art direction” even before their previous update,’ another posted. ‘The overall swift to a bit more “luxurious” brand (now reflecting to this logo update) started about a year ago when they first used older women models. They speak to a different audience.’ Now it just remains to be seen if their predictions are true… RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved