BEAUTY KNOWHOW Why bottoms are beauty s latest focus Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty BEAUTY KNOWHOW Why bottoms are beauty s latest focus By You Magazine - November 8, 2020 The bottom line… is that we’ve all been sitting down too much recently. Cue the beauty world’s new focus. Over the past few months, the day’s commute has often been as short as going from bed, to desk, to sofa, and back to bed again. So it’s little wonder that our bottoms are now beauty’s latest target. Inessa Dovranova / Stocksy United Of course, we’ve had the Sol de Janeiro Brazilian Bum Bum Cream, inspired by the curvaceous bottoms and bodies of Brazilian beach culture (from £18, spacenk.com). But things are ramping up. Enter Nails Inc and its Inc.redible diffusion range which has just launched a Feeling Cheeky sheet mask for bums – amusingly shaped as two peaches, one for each cheek, it comes in a pack with watermelon-shaped masks for breasts (£15, nailsinc.com). It’s infused with vitamin C and peach extract to plump, hydrate and generally revitalise the skin. Thea Green, founder of the brand, says that Covid-19 has seen ‘our customers look to re-create the same sensorial experience they would get at a spa in their own homes; globally our masks saw a 233 per cent uplift in sales’. For Chantelle Thompson it’s definitely the era of derrière care. She’s launched her Booty Peaches & Gleam bottom mask under her label B.Bare (£19, bbare.com). This is a powder you mix with water, paint on, leave to dry for ten minutes then peel off. It is all about plumping, smoothing and hydrating. Chantelle is also behind the Brazilian Booty Lift non-invasive treatment on offer at salons and clinics around the country; it involves lymphatic drainage, LED light and radio frequency to help lift, sculpt and tighten skin (from £95 per session). Demand has boomed since lockdown lifted. Massaging the gluteus maximus (and surrounding area) has long been recommended by Noella Gabriel, co-founder of Elemis. Tension and clenching these muscles ‘can affect the way you sit, stand and your posture – and can manifest in [tight] hamstrings, sciatica and lower back or hip pain’. She suggests massaging in circular movements using a warm oil or cool gel – try Elemis Musclease Active Body Oil (£40, uk.elemis.com) – to help release tension. And I also regularly use the brand’s Body Detox Skin Brush (£21) to exfoliate the region too. Beauty Assistant: Alice Robertson. RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty People are seriously impressed with Primark’ s £8 skinny curling tongs December 16, 2019 Boots is giving away free lipsticks to celebrate the launch of January 23, 2020 This long-lasting eyebrow product is getting rave reviews and is just June 21, 2021 These Liz Earle gift sets are on sale just in time March 5, 2020 WIN A Kiehl’ s skincare heroes bundle worth £104 July 24, 2020 Cult skincare brand Sunday Riley is branching out into hair products April 24, 2020 Superdrug is holding a huge BOGOF sale on all cosmetics for May 28, 2020 Your salon could charge you extra for overgrown roots and bad June 25, 2020 Facial steamers Why searches for this beauty gadget were up 400 July 10, 2020 Lush subscription boxes have arrived and they contain exclusive new products August 3, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved