The Chic List My goodwill was gone in an Insta - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion The Chic List My goodwill was gone in an Insta By Joanne Hegarty - August 14, 2022 Fashion columnist and influencer Joanne Hegarty on the TikTok-ification of Instagram. It’s been fascinating and frustrating watching the rebellion that’s been taking place against Instagram’s disastrous move to copy TikTok by promoting videos at the expense of the still photos that made it so popular. It’s also felt personal. I began my affair with Instagram after I had my son nine years ago, discovering a much-needed creative escape from nappy changes and round-the-clock feeds. Post-new-baby world can be a lonely place for mothers, and the picture-sharing app gave me a precious route to connect with like-minded, supportive women. The end of still life on instagram? Wearing a dress by Savannah Morrow and sandals by Hermes Businesses big and small rely on Instagram as a direct line of communication with their customers. Fashion creatives, writers, artists – plus butchers, bakers and candlestick makers – all use it to sell their work. The amazing Dame Deborah James, aka Bowelbabe, raised £7 million, in part through the app. But the geeky men in Mark Zuckerberg’s Meta-verse – his new name for Facebook which bought Instagram in 2012 – seem determined to ruin this creative community for good. Male ego and competitiveness with Chinese arch-rival TikTok lie behind decisions that are alienating millions of mainly female customers. The trouble started when Instagram updated its app to predominantly serve up ‘reels’ (short videos). Unlike the still images Instagrammers were used to enjoying, as and when these were posted by those they followed, the videos are suggested by computer algorithms monitoring users’ online habits. I get so many suggestions now that it’s impossible to enjoy my own feed – strangers doing random dances, weddings of people I neither know nor care about, endless kitten videos. Meanwhile, the algorithm ignores and hides the still images I’ve always enjoyed. I thought it was just me who was irritated. Then US photographer Tati Bruening launched a petition to ‘Make Instagram Instagram again’ with a post that got over 2.25 million likes. That won approval from Kylie Jenner and her sister Kim Kardashian, who have so many followers they could sink a small country. Instagram boss Adam Mosseri posted a video (naturally) defending the company – and was hit by tens of thousands of furious comments. The fact that Instagram is made up of a different audience base to TikTok, where my teenage nieces like to post videos of their dance routines, seems lost on the blokes in Silicon Valley. They are so detached from the normal world, they don’t understand where their customers’ emotions are coming from. It’s all so breathtakingly maddening. ONES TO WATCH I can’t wait for My Mother’s Wedding, which is currently in production and stars Sienna Miller and Scarlett Johansson (above). Kristin Scott Thomas’s directorial debut is about three sisters who go home for the third wedding of their twice-widowed mum GO WIDE Tailored trousers will still be all the rage come autumn – and the bigger the better. These super-wide ones from Me & Em (£165, meandem.com) tick all the boxes. Pair with a slim-fitting top to even out proportions. MOST WANTED In keeping with her sunny dresses and wicker baskets, Rae Feather’s new range of colourful crockery would cheer up any dinner guest. This side plate is £80 for four, raefeather.com. Follow me on Instagram @thestylistandthewardrobe RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. 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