Backlash causes Instagram to reverse it's TikTok-inspired redesign Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Life Backlash causes Instagram to reverse it’ s TikTok-inspired redesign By Georgia Green - July 29, 2022 If you’ve been on Instagram in the last couple weeks, you may well have noticed a discernible shift towards videos (including those from accounts you don’t follow) over still pictures posted by your own friends and family. Alamy That’s because of that cursed thing known as the algorithm, which Instagram recently toyed with. As it was the original photo-sharing app, Instagram has come under fire from users for seemingly trying to be more and more like rival app TikTok, the main draw of which is video sharing. Instagram’s most recent redesign was the tipping point for many users, as people found that their feed was suddenly prioritising even more video content than usual and also a newly introduced ‘recommendations’ feature that pushes content from accounts you don’t follow onto your feed. Getty Images Now, after a backlash of complaints from users including Kim Kardashian and Kylie Jenner (who, let’s face it, probably had the most sway over the Instagram bigwigs), head of Instagram Adam Mosseri has announced they will be phasing out the redesign over the next few weeks. Kylie Jenner, one of the most high profile critics of the redesign, called out Instagram just earlier this week with an Instagram story that called on the app to ‘make Instagram Instagram again.’ ‘Stop trying to be TikTok, I just want to see cute photos of my friends,’ she added. ‘Sincerely, everyone’. After Kylie Jenner caused Snapchat to tumble off the stock market in 2018 with one casual tweet asking ‘does anyone else not open Snapchat any more?’ Instagram must have been quaking in their boots after the celebrity weighed in on their changes to the app on Monday (25 July). Alamy Speaking to the tech website Platformer, Adam Mosseri said: ‘I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough. But we definitely need to take a big step back and regroup.’ He also confirmed that the number of ‘recommendation’ posts that appear on users’ feeds would be temporarily reduced, although not by how much. RELATED ARTICLESMORE FROM AUTHOR Everything we know about The Crown season 5 Aldi s exercise equipment is on sale with up to 50% off The best Halloween events for 2022 across the UK Popular in Life The You magazine team reveal their New Year s resolutions December 31, 2021 Susannah Taylor The TLC tools your body will love January 23, 2022 How to stop living in fear February 6, 2022 Susannah Taylor My pick of the fittest leggings February 27, 2022 Women’ s Prize for Fiction 2022 winner announced June 17, 2022 These BBC dramas are returning for a second series June 30, 2022 Susannah Taylor gives the lowdown on nature s little helper – CBD April 17, 2022 The baby names that are banned across the world April 27, 2022 The Queen has released her own emojis May 26, 2022 Sally Brompton horoscopes 27th June-3rd July 2022 June 26, 2022 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved