It Cosmetics is launching a new product that s part-foundation part-skincare - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty It Cosmetics is launching a new product that s part-foundation part-skincare By You Magazine - August 25, 2020 It Cosmetics is known for its bestselling CC cream, which provides brilliant coverage, gives unrivalled glow, and also has myriad skincare benefits. But with only a handful of shades, the product didn’t always cater to as many skin tones as it perhaps should. However, the brand is now launching a brand new product, which is a foundation with skincare benefits that has an impressive 40 shades. The Your Skin But Better Foundation + Skincare has a light to medium level of coverage, and is buildable, meaning you can apply as much or little as needed. It has a radiant finish and promises all-day wear and hydration. It Cosmetics But the real pull of the product is the skincare benefits it offers, which are somewhat unheard of in makeup. The formula contains Hepes Acid, which gently exfoliates, resulting in a brighter-looking complexion. It also features hyaluronic acid and aloe vera, which hydrate and smooth the skin’s surface. Then vitamins E & B5 work to moisturise the skin and fight free radicals to strengthen the skin barrier. View this post on Instagram A post shared by IT Cosmetics ?? (@itcosmetics) And it’s not just an immediate improvement that the ingredients provide; the long-lasting benefits have been confirmed by lead derm, Dr. Mariwalla, who worked on the board to develop the product alongside lead plastic surgeon, Dr. Liotta. Speaking about the long-term effects of using the foundation, Dr. Mariwalla explained: ‘Your Skin But Better Foundation + Skincare is clinically tested to even the appearance of skin tone while visibly refining texture after just two weeks of consistent use. It’s truly your foundation for better skin.’ Both experts also confirm this is a great product for mature skin, particularly due to the inclusion of skincare ingredients that keep skin hydrated and fresher. It Cosmetics Your Skin But Better Foundation + Skincare, £32, It Cosmetics The other draw of the Your Skin But Better Foundation + Skincare is the shade range; with 40 options, ranging from ‘fair’ to ‘deep’ tones, there is hopefully a shade for everyone. This latest It Cosmetics foundation comes out on 1 September, meaning there’s not much longer to wait if you want to get your hands on it. Costing £32, it will be available at itcosmetics.co.uk — mark your calendars! RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty People are seriously impressed with Primark’ s £8 skinny curling tongs December 16, 2019 Boots is giving away free lipsticks to celebrate the launch of January 23, 2020 This long-lasting eyebrow product is getting rave reviews and is just June 21, 2021 These Liz Earle gift sets are on sale just in time March 5, 2020 WIN A Kiehl’ s skincare heroes bundle worth £104 July 24, 2020 Cult skincare brand Sunday Riley is branching out into hair products April 24, 2020 Superdrug is holding a huge BOGOF sale on all cosmetics for May 28, 2020 Your salon could charge you extra for overgrown roots and bad June 25, 2020 Facial steamers Why searches for this beauty gadget were up 400 July 10, 2020 Lush subscription boxes have arrived and they contain exclusive new products August 3, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved