Shelly Vella in the green room with Albaray - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Fashion director Shelly Vella in the green room with Albaray By You Magazine - June 24, 2021 Each week I celebrate a brand committed to implementing practices that won’t cost the earth whilst still delivering beautiful, timeless pieces. This week I chat with the founders of new kid on the block, Albaray. The brainchild of ex Warehouse trio Paula Stewart, Karen Peacock and Kirstie Di Stazi – Albaray was born in April this year and cleverly delivers up a recipe of clothing we all love; considered style that is both wearable and deliciously affordable. The chicest loungewear. Mellow yellow sweatshirt, £39 // Slim cut jogger, £55, Albaray When so many of our beloved brands have disappeared from the high street, it’s refreshing to see new labels, created by women, that are focused on offering up smaller, more curated collections that deliver chic choices as well as ticking all the sustainability boxes. If you’re looking for the perfect summer dress, look no further – if you’re up for test driving a jumpsuit for the first time, try one of these. From the upcycled fabrics to the most gorgeous prints, Albaray is nailing it all in the most modern and responsible fashion. Go with the flow in this organic cotton. Wide leg jumpsuit, £59, Albaray Three words that sum up the brand? Modern, versatile, sustainable What does ‘sustainable fashion’ mean to you? For us it’s about challenging everything we do to lessen the impact on the planet and ensuring the people involved in the entire process of creating and selling our clothes are treated fairly and respectfully. The sweetest yellow. Embroidered smock dress, £89, Albaray What sustainable, eco-conscious processes does Albaray have in place? Sustainability is ‘baked in’ to our brand. We all felt strongly that launching a new label in 2021 without considering sustainability was not an option. We had the opportunity to start something from scratch and that means we consider every garment and our practices to make them as sustainable as possible. Fabrics are a big focus as the impact of fibre production and garment processing contribute to around 70% of the fashion industries’ carbon emissions. Every garment in the Albaray collection contains sustainable fibres. ECOVERO viscose, Organic cotton and dead stock fabrics are our most used to date. We work with a small group of known and trusted factories which are audited for ethical standards. In addition, we have developed labels and packaging that use recycled materials and can then be recycled. The prettiest floral jumpsuit. Floral jumpsuit, £89, Albaray Any brand highlights? We have been blown away by the positive response we have had from customers and have particularly enjoyed seeing women wearing and posting our dresses on social media. It really is a ‘pinch me’ moment when you see someone wearing your clothes. What is your bestselling product? The yellow spot dress made from ECOVERO viscose was an instant success and our gingham collection has sold like hotcakes, made from deadstock fabric so they come in limited quantities. We had a waiting list for the second delivery of the dress. The perfect gingham dress, £79 Shelly’ s favourite pieces Smock midi dress, £120 I fell in love with this black cutwork dress the moment I set eyes on it. The gently ballooned sleeves, full skirt and nipped-in waist are not only super flattering but timeless. Meadow Floral Midi Shirt Dress, £85, Albaray Denim Button Through Jumpsuit, £79, Albaray Blue Tiered Gingham Dress, £89, Albaray Tiered Yellow Midaxi Dress, £79, Albaray Organic Cotton High Waist Khaki Shorts, £55, Albaray Shop Albaray online here and follow the brand on Instagram here RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. 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