Succession has led to a surprising fashion trend - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Succession has led to a surprising fashion trend By You Magazine - December 6, 2021 When you hear that much-loved TV drama Succession has been responsible for new fashion trend, what first springs to mind? Luxurious cashmere roll-necks, perhaps, or the effortlessly chic neutral palette that lead female character Shiv Roy has made us crave? WarnerMedia Well actually, it seems we have characters such as Kendall and Logan to thank for a major fashion trend to emerge thanks to the show: baseball caps. The fashion platform Lyst reports a 45% lift in sales and searches for baseball caps since October, when the third season of Succession hit our screens. And this is not just teenagers we’re talking about, but adults with money – high-end retailers, such as Matchesfashion.com and Mr Porter, are also counting baseball caps among their bestsellers this winter. WarnerMedia In keeping with the show, it is unbranded styles rather than those emblazoned with logos that are proving most popular. That doesn’t make them cheap though – in fact, if you wanted to rival the looks on screen, you’re looking at an eye-watering £2,465 a pop for a baseball cap from Loro Piana (yes, you did read that correctly). The high-end Italian label is, in fact, one of the places where Succession’s costume designer Michelle Maitland did her research for the show. ‘I might be looking through the racks in Loro Piana when I see a couple come in. He’s 72 and she’s, let’s say, 42.’ Michelle told The Times recently. ‘I see them riffling through the cashmere sweaters and she says, “Sweetie, what about this?” holding up the garment. So I take a good look at the sweater and ask myself why did she choose that for him?’ Michelle also said that her inspiration for the outfits came from staking out locations where the super-rich tend to shop. ‘I don’t look at collections or magazines, I hit stores like Saks, Bergdorf’s or Bloomingdale’s instead’ she revealed. We’re not sure the baseball cap would have quite the same luxe effect during our weekly shop at Sainsbury’s, but you never know until you try! RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved