The first ever Fenty Beauty mascara is officially launching next week - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty The first ever Fenty Beauty mascara is officially launching next week By You Magazine - January 8, 2020 There’s no better way to start the new year than with an exciting beauty launch and this time, it’s from one of the most exciting make-up brands dropping products right now: Fenty Beauty. The popular brand, launched by Rihanna, will be dropping its first ever mascara and to say we’re ecstatic would be an understatement. Anyone who has ever admired Rihanna’s lashes will know how perfectly luscious they are, so to have her create her very own mascara could only ever be a good thing. In fact, by the sounds of things it’s set to work wonders. View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) The brand broke the news to the world via the Fenty Beauty instagram account, writing: ‘Finally blessing y’all with a mascara! Get eye-opening full-on, fanned-out lashes with #FULLFRONTALMASCARA, a do-it-all mascara featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls. Set your calendars ‘cause it’s dropping on January 16 at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP!’ View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) Riri also made an announcement for the new ‘Full Frontal Mascara’ on her own Twitter page where she wrote: Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA with a brush that lifts lashes on the fat side, and defines & curls on the flat side!’ The Full Frontal Mascara’s campaign shots feature Rihanna herself and are edited beautifully in black and white. It is set to launch next week on 16 January at not only fentybeauty.com but at Sephora, Boots and Harvey Nichols meaning fans around the world will be able to get their hands on it at the same time. Full Frontal Volume, Lift & Curl Mascara, £21, Fenty Beauty The product has been described by Fenty as the ‘ultimate do-it-all mascara designed for a fully exposed lash look’ and comes complete with a with flat-to-fat brush applicator – the ‘flat’ side works to curl and define while the ‘fat’ side picks up the product and gives your lashes an effective lift. “I like to get every single little lash to expose them all,’ says Rihanna. ‘I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one.’ RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty People are seriously impressed with Primark’ s £8 skinny curling tongs December 16, 2019 Boots is giving away free lipsticks to celebrate the launch of January 23, 2020 This long-lasting eyebrow product is getting rave reviews and is just June 21, 2021 These Liz Earle gift sets are on sale just in time March 5, 2020 WIN A Kiehl’ s skincare heroes bundle worth £104 July 24, 2020 Cult skincare brand Sunday Riley is branching out into hair products April 24, 2020 Superdrug is holding a huge BOGOF sale on all cosmetics for May 28, 2020 Your salon could charge you extra for overgrown roots and bad June 25, 2020 Facial steamers Why searches for this beauty gadget were up 400 July 10, 2020 Lush subscription boxes have arrived and they contain exclusive new products August 3, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved