Meet Universal Standard the most size-inclusive fashion brand in the world - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Meet Universal Standard the most size-inclusive fashion brand in the world By You Magazine - May 23, 2019 We’re often reminded that the average woman in the UK reportedly wears a size 16, yet most fashion chains on the high street don’t extend beyond this. Now a new American line, Universal Standard, is setting the bar higher than any other, with the most size-inclusive clothing offering in the world. The brand offers a range of fashion spanning categories like denim, work attire and even active wear in US sizes 00-40 (which equates to UK sizes 4-44). The ‘See It In Your Size’ function on its website also allows its online shoppers to select their size and see any item on a body with the same measurements, giving a much more accurate idea of how it will actually look on them if they place an order. Universal Standard It’s not just clever marketing – Universal Standard really backs up its promises, even going as far as to offer a ‘Fit Liberty’ service, a collection which entitles customers who purchase an item to a one-year exchange policy if they should go up on down in size. Any clothes returned as part of the Fit Liberty scheme are donated to charitable organisations that empower women to achieve economic independence, so there’s no waste – just the opportunity to wear clothes that truly fit your body, even if it changes, and give someone else a fresh start too. Universal Standard Universal Standard founders Polina and Alex say they launched the range because ‘we wanted a size 40 to shop in the same way as a size 00 – using style as her only filter.’ ‘We decided that we wouldn’t compromise on quality, that our obsession with fit was justified, and that modern essentials would be our style uniform. We wanted to innovate, to push ourselves, and set new standards,’ they explain. Unsurprisingly, their first ever eight-piece collection, which they dropped in 2015, sold out in 6 days. Universal Standard Since then, the label has gone from strength to strength – its denim line racked up a 1,700-person waitlist, and it has partnered with household names like J.Crew, and famous faces like Orange Is The New Black‘s Danielle Brooks. The only bad news? Universal Standard does not yet ship to the UK or Europe – but we’re hoping that changes very soon. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved