Google slated to axe location-based reminders from Assistant TechRadar Skip to main content TechRadar is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Here's why you can trust us. Google slated to axe location-based reminders from Assistant By Cesar Cadenas published 3 June 2022 Google getting rid of a seemingly forgotten feature (Image credit: Shutterstock) Audio player loading… Google is delivering an emotional gut punch to the forgetful as it will soon remove location-based reminders.The company didn't make a public announcement, but some eagle-eyed users noticed the change in the Google Assistant Help page (opens in new tab). For those who don't know or remember, you were able to create reminders to yourself according to a location. As an example, you could set a reminder to buy a gallon of milk at the supermarket, and if Google Assistant on your phone (opens in new tab) detects you driving past one, it'll let you know. It's unknown why Google is doing this, nor do we know when this feature will be removed. We reached out to Google and asked if they could explain the decision to remove the Google Assistant feature and when people should expect this feature to be removed. Unfortunately, Google never got back to us. The only thing Google said on its help page in relation to this is that you can still create reminders based on time or create a routine for those locations. 9to5 Google speculates this could be tied to a potentially new "Memory" feature for Assistant that would allow the service to save files, locations, movies, and more. They claim this is part of a "spring cleaning," and that Google is getting rid of old and unwanted features so that it can bring in something new. People on the Android subreddit (opens in new tab) claim that Google is sending out notifications telling users of its upcoming change. Speaking of users, their reaction has been a mixture of negativity and confusion. Judging by that Reddit post, some people are disappointed that the location-based reminders are getting removed while others completely forgot it was even a thing. A select few are actually happy location-based reminders are being removed because they claim the feature just didn't work. Analysis Out with the old The assertion that Google is doing some "spring cleaning" might hold some truth. During the I/O 2022, Google announced that it was revamping Google Assistant's AI so it can understand more casual conversation. Perhaps it is axing some old - and maybe underutilized - tech to make way for the new. Google Snapshot, for example, was removed from its services back in mid-April. It was a feature that gave you a quick look at how your day was going to be, but now it's gone with seemingly no follow-up. If that Memory feature does come to fruition, then perhaps it's best that the underutilized location-based reminders go away for good to make way for something better. If you're looking for an app besides Google offerings to set reminders, TechRadar has a list of the best calendar apps for 2022. Cesar CadenasContributorCesar Cadenas has been writing about the tech industry for several years now specializing in consumer electronics, entertainment devices, Windows, and the gaming industry. But he's also passionate about smartphones, GPUs, and cybersecurity. See more Software news TechRadar Newsletter Sign up to get breaking news, reviews, opinion, analysis and more, plus the hottest tech deals! Thank you for signing up to TechRadar. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST POPULARMOST SHARED1You may not have to sell a body part to afford the Nvidia RTX 4090 after all2It looks like Fallout's spiritual successor is getting a PS5 remaster3My days as a helpful meat shield are over, thanks to the Killer Klown horror game4Google Pixel 7 and Pixel 7 Pro: the 7 most exciting new camera features5Micro-LED 4K TVs aren't trying to kill OLED, they're aiming at projectors1We finally know what 'Wi-Fi' stands for - and it's not what you think2Dreamforce 2022 live: All the announcements from this year's show3'Go small or go home': HTC teases a new Vive VR headset4She-Hulk episode 8 just confirmed Netflix's Daredevil TV show is canon in the MCU5Google's new AI lets you turn words into HD videos Technology Magazines (opens in new tab)● (opens in new tab)The best tech tutorials and in-depth reviewsFrom$12.99 (opens in new tab)View (opens in new tab)