SEO giant Ahrefs is launching its own search engine TechRadar Skip to main content TechRadar is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Here's why you can trust us. SEO giant Ahrefs is launching its own search engine By Abigail Opiah last updated 7 June 2022 Google and Bing have new competition from Ahrefs search engine (Image credit: Ahrefs) Audio player loading… Popular SEO tools company Ahrefs has splashed out on $60 million worth of data centers for a new search engine called 'Yep' that could directly compete with the likes of Google, Bing and Yandex. Once launched, Ahrefs' search engine will be available in all countries and in most languages as the company equips itself with a large amount of processing power to serve the vast quantity of data set to be produced. The company also plans to share 90% of advertising profits from the search engine with content creators. Ahrefs opened its first data center hub in Singapore (Image credit: Ahrefs) Alternative search engine  Ahrefs also announced the launch of its first data center in Singapore with around 1,000 servers that stores and processes 100 petabytes of web data as part of its search infrastructure for a new search engine, and also plans to open a data center in the United States by the end of 2022. Read more> Manage keywords on your website with the best onpage SEO tools on the market > Is Apple about to launch its very own search engine? > How can businesses create greener data centers? In 2019, Ahrefs' founder and CEO Dmytro Gerasymenko announced plans to build an alternative search engine that will share 90% of advertising profits with publishers. "Creators who make search results possible deserve to receive payments for their work. We saw how YouTube's profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry," said Gerasymenko. "In other words, we do save certain data on searches, but never in a personally identifiable way. For example, we will track how many times a word is searched for and the position of the link getting the most clicks. But we won't create your profile for targeted advertising." The company also confirmed that the new search engine (which is currently in the development stages) will not collect users' personal information by default, such as geolocation, name, age, sex, preferences, etc., but plans to collect aggregated search statistics to improve algorithms, spelling corrections, and search suggestions. Ahrefs has been crawling and storing data about the web for 12 years and developed a web crawler called AhrefsBot that visits over eight billion web pages every 24 hours.To pick the best web browser for your device, you'll need to check out the privacy and speed of the browser Abigail OpiahB2B Editor - Web hosting & Website buildersAbigail is a B2B Editor that specializes in web hosting and website builder news, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field. See more Computing news Are you a pro? Subscribe to our newsletter Sign up to theTechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Thank you for signing up to TechRadar. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST POPULARMOST SHARED1You may not have to sell a body part to afford the Nvidia RTX 4090 after all2It looks like Fallout's spiritual successor is getting a PS5 remaster3My days as a helpful meat shield are over, thanks to the Killer Klown horror game4Google Pixel 7 and Pixel 7 Pro: the 7 most exciting new camera features5Micro-LED 4K TVs aren't trying to kill OLED, they're aiming at projectors1We finally know what 'Wi-Fi' stands for - and it's not what you think2Dreamforce 2022 live: All the announcements from this year's show3'Go small or go home': HTC teases a new Vive VR headset4She-Hulk episode 8 just confirmed Netflix's Daredevil TV show is canon in the MCU5Google's new AI lets you turn words into HD videos Technology Magazines (opens in new tab)● (opens in new tab)The best tech tutorials and in-depth reviewsFrom$12.99 (opens in new tab)View (opens in new tab)