Exclusive Microsoft Edge scores victory over Google Chrome in a key market TechRadar

Exclusive Microsoft Edge scores victory over Google Chrome in a key market TechRadar

Exclusive Microsoft Edge scores victory over Google Chrome in a key market TechRadar Skip to main content TechRadar is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Here's why you can trust us. Exclusive Microsoft Edge scores victory over Google Chrome in a key market By Joel Khalili published 9 July 2022 Microsoft Edge, the browser of business? (Image credit: Microsoft) Audio player loading… Although Google Chrome continues to dominate the web browser rankings, Microsoft's flagship service is making headway in an important market, new data shows. A survey of 3,000 employees conducted by TechRadar Pro, in collaboration with Perimeter 81, revealed that Microsoft Edge is the preferred web browser of the largest proportion of businesses (37.77%). Although Google Chrome isn't far behind (33.01%), the share enjoyed by Edge in the business world is far greater than its position in the broader market, which Statcounter places at roughly 4%. An uphill battle for Microsoft Edge Although the Microsoft Edge user base expanded rapidly in the months following its relaunch in early 2020, many of these gains stemmed from the retirement of Edge Legacy and Internet Explorer. Despite a consistent stream of feature updates, renewed marketing efforts and the integration of Edge into the company's new Windows 11 operating system, Microsoft has since struggled to move the needle in any significant way. The latest data shows that, although Edge has leapfrogged Firefox in the rankings, it still falls a long way shy of Safari (18%) and Chrome (65%), the two default browsers on iOS and Android, respectively. Microsoft has also scored a number of own goals that are unlikely to have ingratiated the new browser with potential new users. For instance, the company was recently forced to walk back a policy that added an unreasonable amount of friction to the process of changing the default browser after users made their displeasure known.Read more> This Edge feature has save users a whole lot of RAM usage > Shield your browsing activity with the best proxy services > New Microsoft Edge feature solves a common file-sharing frustration Microsoft also came under fire for efforts to block links opened via its own services (e.g. Windows 11 widgets, the Start Menu etc.) from launching in any other browser but Edge, another tactic that drew criticism from the community. However, the indication that Edge has become the browser of choice in the business sphere will lift the spirits at Microsoft, suggesting the company's efforts to lean into qualities like security are paying dividends. Within the last year, for example, the company has bolstered the in-built password manager, rolled out an integrated VPN service and introduced a "Super Duper Secure mode" designed to shield against all manner of browser-based attacks. If Microsoft Edge is to compete head-to-head with the market leaders, the team will need to stake a claim to a particular niche or use case. In the business market, perhaps it has found one.These are the best business VPN services around Joel KhaliliNews and Features EditorJoel Khalili is the News and Features Editor at TechRadar Pro, covering cybersecurity, data privacy, cloud, AI, blockchain, internet infrastructure, 5G, data storage and computing. He's responsible for curating our news content, as well as commissioning and producing features on the technologies that are transforming the way the world does business. See more Software news Are you a pro? Subscribe to our newsletter Sign up to theTechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Thank you for signing up to TechRadar. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST POPULARMOST SHARED1The iPhone 14 Pro is made of the wrong stuff; the Pixel 7 proves that to me2Stop saying Mario doesn't have an accent in The Super Mario Bros. Movie3Google Pixel Tablet is what Apple should've done ages ago4RTX 4090 too expensive? Nvidia resurrects another old favorite5More than one million credit card details leaked online1The iPhone 14 Pro is made of the wrong stuff; the Pixel 7 proves that to me2iPhone 15 tipped to come with an upgraded 5G chip3If this feature succeeds for Modern Warfare 2, Microsoft can't ignore it4Apple October launches: the new devices we might see this month5The Rings of Power episode 8 trailer feels like one big Sauron misdirect Technology Magazines (opens in new tab)● (opens in new tab)The best tech tutorials and in-depth reviewsFrom$12.99 (opens in new tab)View (opens in new tab)
Share:
0 comments

Comments (0)

Leave a Comment

Minimum 10 characters required

* All fields are required. Comments are moderated before appearing.

No comments yet. Be the first to comment!