Pixel Watch price leak suggests Google isn t trying to match the Apple Watch TechRadar Skip to main content TechRadar is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Here's why you can trust us. Pixel Watch price leak suggests Google isn t trying to match the Apple Watch By James Rogerson last updated 30 September 2022 One watch for everyone An official image of the Google Pixel Watch (Image credit: Google) Audio player loading… If you were hoping the Pixel Watch would be the Wear OS equivalent of the Apple Watch 8 then a new price leak suggests you might be disappointed, as it looks set to undercut Apple's flagship wearable, and not even come close to the price of the Apple Watch Ultra. According to Roland Quandt (opens in new tab) – a leaker with a decent track record – the Wi-Fi version of the Pixel Watch will cost £339 in the UK. While not cheap that's rather less than the $399 / £419 / AU$629 starting price of the Apple Watch 8 or the $449.99 / £429 / AU$799.99 starting price of the Samsung Galaxy Watch 5 Pro. It is however more than the $279.99 / £269 / AU$499 Samsung Galaxy Watch 5 or the $249 / £259 / AU$399 Apple Watch SE 2. So this suggests Google isn't positioning the Pixel Watch as a budget device, but not as a top-tier flagship either. Earlier price leaks paint a similar picture, with the Wi-Fi version of the wearable said to cost $349.99 in the US, which would likewise see it sit between the Apple Watch SE 2 and the Apple Watch 8, or the Samsung Galaxy Watch 5 and the Galaxy Watch 5 Pro. This could potentially prove a problematic price point – too expensive for those who don't want to splash out, but perhaps lacking the high-end specs and features that could sway big spenders from alternative devices. But we should find out soon, as Google is fully unveiling the Pixel Watch on October 6, alongside the Pixel 7. Analysis Google might not be serious about smartwatches yet This middling price also suggests Google might not be serious about smartwatches, or at least not yet. Where Samsung and Apple offer both affordable and expensive options – not to mention multiple sizes – it seems Google might just offer one smartwatch in one size. Reports suggest there will be the choice of a Wi-Fi or cellular model, but – other than the colors – that might be the only decision to be made. There have been some whispers of a pricier model possibly called the Pixel Watch Fit, but there's not much evidence that this wearable exists. No, so far most leaks point to just one model in one size. And these pricing leaks further support that theory, because if Google was going to offer multiple models it would probably opt for higher and lower prices than have been rumored, to better differentiate them. One model in one size suggests Google is only prepared to dip its toes into the smartwatch waters for now, rather than developing multiple wearables. Whether this play will pay off or whether this one-size-fits-all approach will more prove to be a one-size-fits-few though - and whether this will do enough to be one of the best smartwatches - remains to be seen. James RogersonJames is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything 'smart', from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to 3G.co.uk, 4G.co.uk and 5G.co.uk and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV. See more Wearables news TechRadar Newsletter Sign up to get breaking news, reviews, opinion, analysis and more, plus the hottest tech deals! Thank you for signing up to TechRadar. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST POPULARMOST SHARED1You may not have to sell a body part to afford the Nvidia RTX 4090 after all2It looks like Fallout's spiritual successor is getting a PS5 remaster3My days as a helpful meat shield are over, thanks to the Killer Klown horror game4One of the world's most popular programming languages is coming to Linux5The iPhone 14 Pro is made of the wrong stuff; the Pixel 7 proves that to me1We finally know what 'Wi-Fi' stands for - and it's not what you think2Best laptops for designers and coders 3The iPhone 14 Pro is made of the wrong stuff; the Pixel 7 proves that to me4Miofive 4K Dash Cam review5Logitech's latest webcam and headset want to relieve your work day frustrations Technology Magazines (opens in new tab)● (opens in new tab)The best tech tutorials and in-depth reviewsFrom$12.99 (opens in new tab)View (opens in new tab)