Sony "struggling" to lower $450 PlayStation 5 price, report claims Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Sony "struggling" to lower $450 PlayStation 5 price, report claims Due to high manufacturing costs. News by Tom Phillips Deputy Editor Updated on 14 Feb 2020 237 comments High prices for PlayStation 5 parts have pushed up Sony's manufacturing costs for the console, a new Bloomberg report claims. Each PS5 will cost around $450 (£345) to make, Bloomberg's sources said - which will affect the price it's then sold at to consumers. Sony declined to comment on Bloomberg's article. DRAM and NAND flash memory costs are apparently to blame - as these components are also in high demand from smartphone manufacturers. Sony is also paying an "unusually expensive" amount per unit for the PS5's cooling system to ensure machines do not suffer from overheating. At launch, PlayStation 4's manufacturing cost was believed to be around $381. It was initially sold at $399. But it is hard to extrapolate much for PS5. Consoles are regularly sold for little profit - and sometimes at a small loss. Where PlayStation 5 lands depends more on how ruthless Sony wants to be to combat its rivals. On that point, Bloomberg sources said Sony was currently taking a "wait-and-see approach" - something the company publicly said as much last week. Watch on YouTube During its most recent investor call, Sony exec Hiroki Totok admitted the company was not ready to discuss the PlayStation 5 price publicly - and hinted it would wait for Microsoft to blink first and name its cost for Xbox Series X. "Because we are competing in this space - it's very difficult to discuss anything about the price at this point," Totok said. "Depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay. So it's a question of balance." But if Sony is indeed struggling to source cheaper components, this may narrow the company's options on how flexible it can be. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 59 Modder dives into Demon's Souls files following PS5 jailbreak, discovers fabled Ring of the Chieftain Who knows what's nexus? 4 Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 11 Latest Articles Preview Football Manager's new Console edition is the best you'll get without a PC Getting Touch-right. Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 59 Modder dives into Demon's Souls files following PS5 jailbreak, discovers fabled Ring of the Chieftain Who knows what's nexus? 4 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store