Fortnite boss reassures fans concerned game is becoming one giant advert Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Fortnite boss reassures fans concerned game is becoming one giant advert As battle royale preps Marvel-dedicated season. News by Tom Phillips Deputy Editor Updated on 26 Aug 2020 45 comments Fortnite is due to debut its next season tomorrow, themed around heroes from Marvel comics. It's great news for Fortnite fans who want to dress up as Thor, Groot or Galactus. But, for others, it's yet more evidence the game is becoming one big marketing bonanza. Fortnite has become the place to be seen for big brands such as Marvel, Netflix and Star Wars. Its current water-themed season guest-starred DC Comics' Aquaman and featured a Christopher Nolan-approved Tenet Easter egg. All this has been going on for a while, but next season looks like it will host the first entire battle pass focused on a particular brand. This is something some fans feel uncomfortable with - and have suggested it will detract too much from Fortnite's own ongoing characters and storyline. (Yes, Fortnite has a storyline.) Not so, Fortnite boss Donald Mustard has suggested. Writing on Twitter, Mustard said: "It's ALL connected. Pay attention. The story is about to kick into overdrive..." It's ALL connected. Pay attention. The story is about to kick into overdrive...- Donald Mustard (@DonaldMustard) August 21, 2020 To see this content please enable targeting cookies. Manage cookie settings This week, daily comic book pages have appeared in-game, accessible from the current season's lobby. These detail the arrival of Marvel's Thor and Galactus within the world of Fortnite - drawn in by its mysterious "Zero" point of energy. As new pages have released each day, changes have become visible on Fortnite's map. A rift in the sky appeared as the characters entered Fortnite's world, and now Thor's hammer can be found in a crater, dropped by the character in-comic. The story being told here, it seems, is that the island's power is pulling in characters from across different media (a neat metaphor for the brand power of Fortnite itself). In this case, it is Thor and Galactus - and the battle pass of other Marvel heroes set to follow. The longer Thor stays on the island, the harder it is for him to remember his purpose there and return home (which fans say all ties back into references left by the dimension-jumping Visitor character in audio logs prior to the game's Black Hole event). There's a neat bit of symmetry in Fortnite's next season (its fourth of Chapter 2) being superhero-themed. The original Fortnite season four was also superhero-themed, although back then without any licensed characters. Fortnite's story has often tried to explain the game's matches and in-game changes as points in a time-loop. The coming season is another nod to that. And as Fortnite continues its path to becoming a "metaverse", this season may lay more plot groundwork for the game becoming home to even more crossovers in the future. Fortnite's Marvel season is due to launch tomorrow on all platforms except iOS, which will remain on its current update until Epic and Apple finish their legal wranglings. Watch on YouTube Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 59 Modder dives into Demon's Souls files following PS5 jailbreak, discovers fabled Ring of the Chieftain Who knows what's nexus? 4 Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 11 Latest Articles Preview Football Manager's new Console edition is the best you'll get without a PC Getting Touch-right. Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 59 Modder dives into Demon's Souls files following PS5 jailbreak, discovers fabled Ring of the Chieftain Who knows what's nexus? 4 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store