Bandai Namco's new speech bubble logo represents Japan's manga culture Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Bandai Namco's new speech bubble logo represents Japan's manga culture "Fun for All into the Future." News by Wesley Yin-Poole Deputy Editorial Director Updated on 1 Oct 2021 43 comments Bandai Namco has inflicted a new company logo upon the world. Here's the logo the company behind Tekken, Gundam and Pac-Man has now: And here's the new logo, set to come into effect from April 2022. That's not all. There's a new company "purpose", with an associated slogan: "Fun for All into the Future." No, I'm not sure what that means either. The logo is already the butt of many an internet joke. But what's the thinking behind it? Bandai Namco explains in a statement to press: "Our current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated. It will be replaced with a new logo that reflects our new Purpose. All companies with 'Bandai Namco' in their names will use this logo. And, in principle, companies with and without 'Bandai Namco' in their names will display this new Group logo on all their products and services. This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market." There's also an explanation for the speech bubble design of the new logo, and its choice of colour. "The new logo's speech bubble motif, 'Fukidashi' in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan's manga culture that has become so popular everywhere. "The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif colour not only represents diversity, but also creates a bright and fun impression and is easy to reproduce." It's just a company logo, at the end of the day. And it's just a company slogan. But this is the internet! So... what do you think? Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 4 Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 13 Latest Articles Digital Foundry Nvidia GeForce RTX 4090: a new level in graphics performance The Digital Foundry video review - and how the new GPU champion delivers for 4K 120fps gaming. Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 4 Feature Evercore Heroes wants to wind people up the right way "There's less rage at them, because they didn't end your fun." Genshin Impact Path of Gleaming Jade dates, login event rewards Including other anniversary rewards and how to claim them. Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store