Oculus developer pulls out of Facebook in-headset VR ads trial Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Oculus developer pulls out of Facebook in-headset VR ads trial Following backlash and call for refunds. News by Tom Phillips Deputy Editor Updated on 23 Jun 2021 27 comments Resolution Games, the first developer signed up to test Facebook's new plan for in-headset VR ads, has pulled its game Blaston out of the trial. The move follows a huge backlash over the idea of ads appearing in games played using Facebook's Oculus Quest VR headset. Blaston was down as the first game to test the idea, with others due in the "coming weeks". Now, an update on the game's official Twitter account has stated that Blaston "isn't the best fit for this type of advertising test". The trial has now been cancelled. Watch on YouTube BBC News has reported on the backlash to the original plans, which saw Blaston review bombed on Oculus' own store and Steam, and owners asking for refunds. To make it clear, we realize that Blaston isn't the best fit for this type of advertising test. As an alternative, we are looking to see if it is feasible to move this small, temporary test to our free game, Bait! sometime in the future.- Blaston (@BlastonGame) June 21, 2021 To see this content please enable targeting cookies. Manage cookie settings Previous assurances from Facebook on how it would serve ads and handle user data privacy did nothing to calm a fanbase already deeply suspicious of Facebook's ownership of Oculus, and its plans for the future. Facebook had previously said it would not use conversation data from apps like Messenger to target in-headset advertising, nor pass on movement data or recording to ad targeting algorithms. However, the in-headset ad system would gain access to details on your Facebook profile (which you need to log-in to Oculus), plus your Oculus store purchase history. The two, of course, are linked - and deleting your Facebook account also deletes your Oculus purchases. Facebook is yet to say which other Oculus games might receive in-headset advertising in the future, but Resolution Games has said it may still temporarily try the idea in its free game Bait! Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 3 Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 13 Latest Articles Digital Foundry Nvidia GeForce RTX 4090: a new level in graphics performance The Digital Foundry video review - and how the new GPU champion delivers for 4K 120fps gaming. Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 3 Feature Evercore Heroes wants to wind people up the right way "There's less rage at them, because they didn't end your fun." Genshin Impact Path of Gleaming Jade dates, login event rewards Including other anniversary rewards and how to claim them. Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store