Ubisoft boss indicates its "big AAA" games will adopt $70 price point Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Ubisoft boss indicates its "big AAA" games will adopt $70 price point From Skull and Bones onward. News by Matt Wales Reporter Published on 12 Sep 2022 85 comments New comments by Ubisoft boss Yves Guillemot suggest the publisher will be adopting the increasingly industry standard $70 USD price point for its "big AAA" titles in the future. It's a price point that's already been adopted by many publishers - including the likes of Sony, Take-Two, Activision Blizzard, and Gearbox - on PlayStation 5 and Xbox Series X/S, but Ubisoft, for its part, insisted it had "not made any decision yet" when asked about bumping its prices up during an investor call last year. However, it seemed like the publisher might finally have made its mind up when, back in July, it announced its upcoming pirate adventure Skull and Bones would cost $70/£70 on PS5 and Xbox Series X/S - and now CEO Guillemot has indicated this will be the norm going forward. Watch on YouTube Skull and Bones will be Ubisoft's first $70 title on PS5 and Series X/S. Speaking to Axios about its future pricing strategy, Guillemot confirmed, "Some of [Ubisoft's] games will come at the same price as the competition." Expanding on that, he then added, "The big AAA games will come at $70". Presumably that new price point will be limited to PS5 and Xbox Series X/S releases, but Guillemot didn't elaborate further in the quote provided by Axios, leaving plenty of questions still unanswered. It's a bold time to be making such a move, of course, as households face rocketing bills and mounting economic difficulties. As Wes wrote in his piece on new-gen game pricing earlier this year, "I've spent some time thinking about the impact of this...price hike, particularly as we spiral towards a global recession the likes we haven't seen in a generation, and I have come to the conclusion that [it's] is beyond me, financially, and I'm sure it's the same for many others." Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Genshin Impact Path of Gleaming Jade dates, login event rewards Including other anniversary rewards and how to claim them. Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store