Falling GPU prices are thing of "the past", Nvidia says Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Falling GPU prices are thing of "the past", Nvidia says After complaints surrounding GeForce RTX 40-Series pricing. News by Tom Phillips Deputy Editor Published on 22 Sep 2022 158 comments Earlier this week, Nvidia announced its next series of GeForce RTX cards - and raised eyebrows at how much some of them will cost. At the top end, the RTX 4090 will cost an eye-watering $1599. The RTX 4080 16GB will cost $1199, while the RTX 4080 12GB will cost $899. Many had hoped for lower prices - but, according to Nvidia boss Jensen Huang, these costs reflect a world where Moore's law - where performance is doubled for half the price every two years - is now "dead". Watch on YouTube "Moore's Law is dead," Huang said, as reported by Digital Trends. "A 12-inch wafer is a lot more expensive today. The idea that the chip is going to go down in price is a story of the past." That said, Nvidia has had plenty to boast about with the 40-Series range. The 4090 and 4080 are the first GPUs from the company's 'Ada Lovelace' series, and should be up to twice as fast as their last-gen counterparts in rasterised games - and up to four times as fast in ray-traced games. The company's RTX 3080 also remains available. "The RTX 4080 16GB is 3x the performance of the RTX 3080 Ti on next gen content like Cyberpunk with RT Overdrive mode or Racer RTX - for the same price," an Nvidia spokesperson told Eurogamer today. "And the RTX 4080 12GB is 3x the performance of the RTX 3080 12GB for $100 less. "They are a fantastic value relative to similarly priced RTX 3080 GPUs. However we know that the RTX 3080 10GB is an incredible value and we'll continue to offer it." For more on RTX 4090, Digital Foundry is already hands-on with Nvidia's new cards. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Genshin Impact Path of Gleaming Jade dates, login event rewards Including other anniversary rewards and how to claim them. Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store