Sega's Brian Ayers dies "after a short illness" Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Sega's Brian Ayers dies "after a short illness" "He was truly the best of us - warm, funny, brilliant, a huge loss to us all." News by Vikki Blake Contributor Published on 24 Sep 2022 4 comments Sega Europe's Brian Ayers has died at the age of 42. His colleague, Ryan King, broke the news on Twitter earlier today, and linked to a crowdfund campaign that confirmed Ayers had died yesterday, 23rd September, "after a short illness". "Devastated that we've lost @Kaaaaneda who was truly the best of us - warm, funny, brilliant, a huge loss to us all," King tweeted. "Games industry, please share this link far and wide xxx" Devastated that we've lost @Kaaaaneda who was truly the best of us - warm, funny, brilliant, a huge loss to us all. Games industry, please share this link far and wide xxx https://t.co/iTYlCWCs05- Ainsley Harriott Cinematic Universe (@NoMagRyan) September 24, 2022 To see this content please enable targeting cookies. Manage cookie settings Ayers – who had also worked at Konami, Capcom, and Paradox before joining Sega – had been a well-known, well-loved, and deeply respected member of the UK's game industry. A Just Giving campaign, set up to help his partner and parents with "the considerable costs of a funeral", states: "Brian James Ayers passed away on the 23rd September at the age of 42 after a short illness. "He was a much loved son, brother, partner, friend and colleague." There's a Just Giving page to assist Ayers' family and partner here. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 4 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 4 Sonic Frontiers will receive free Monster Hunter DLC Get ready to roast. 2 Latest Articles Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 4 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 4 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store