Tencent increases stakes in Ubisoft with €300m investment in Guillemot Bros Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Tencent increases stakes in Ubisoft with €300m investment in Guillemot Bros New mobile games on the horizon. News by Ed Nightingale News reporter Published on 6 Sep 2022 27 comments Tencent is heavily investing in Ubisoft with a €300m investment in Guillemot Bros, the company run by Ubisoft's co-founders. Tencent now has a 49.9 percent stake in Guillemot Bros., which has the largest stake in Ubisoft. In turn, Tencent will bring some of Ubisoft's biggest franchises to mobile. Watch on YouTube Eurogamer Breaking Newscast: Sony reluctantly raises PS5 price, but knows it can get away with it Last month, it was reported that Tencent was looking to become the single largest Ubisoft shareholder. With this new deal, Tencent has been allowed to more than double its stake in Ubisoft to 9.99 percent, while Guillemot Bros.' stake in Ubisoft can reach 29.9 percent. Combined, Tencent and Guillemot Bros. could own the majority of Ubisoft stock, with the board still dominated by the Guillemot family. "The expansion of the concert with Tencent further reinforces Ubisoft's core shareholding around its founders and provides the company with the stability essential for its long-term development," said Yves Guillemot, CEO and co-founder of Ubisoft. "In a context where platforms and business models are converging, this transaction, which validates our strategy and highlights the strong intrinsic value of the assets we have built over the long term, is excellent news for our teams, gamers and shareholders. Tencent is a key shareholder partner for many of the industry's leaders, who have created some of the most outstanding video games. This transaction reinforces our ability to create strong value over the coming years." Martin Lau, President of Tencent, added: "We are excited to expand our engagement with the founders, the Guillemot family, as Ubisoft continues to develop immersive game experiences, and to bring some of Ubisoft's most well-known AAA franchises to mobile. This agreement also aligns with our philosophy to invest alongside creative founders with full confidence that they will lead their companies to new heights." Ubisoft has historically resisted takeover bids, but earlier this year said it would consider acquisition offers despite having "everything we need to remain independent". Tencent has also recently increased its stakes in Elden Ring developer FromSoftware, along with Sony. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Genshin Impact Path of Gleaming Jade dates, login event rewards Including other anniversary rewards and how to claim them. Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store