Thailand's live-action Elden Ring ad is worth four minutes of your time Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Thailand's live-action Elden Ring ad is worth four minutes of your time Plus, a look inside Ming-Na Wen's training room. News by Tom Phillips Deputy Editor Updated on 4 Mar 2022 6 comments There's a lot going on in this live-action advert for Elden Ring, which publisher Bandai Namco has produced for Thailand. I don't want to explain too much - frankly, I'm not sure I can - but it's safe to say this is not your typical video game commercial. Strap yourself in for three minutes of family drama, childhood flashbacks and a mildly creepy grandma - all before any footage of Elden Ring appears at all. (Thanks to industry analyst Daniel Ahmad for surfacing this on Twitter.) Thai ads hit different pic.twitter.com/iJnDi31ZLG- Daniel Ahmad (@ZhugeEX) March 3, 2022 To see this content please enable targeting cookies. Manage cookie settings Speaking of Elden Ring ads, PlayStation has today published a live-action trailer starring the fab Ming-Na Wen, of ER, Star Wars and Marvel fame. Set in her "private training room", this has yet more Elden Ring footage to gawp at. Watch on YouTube In other Elden Ring news, our Ed Nightingale has been busy investigating the eBay market for in-game runes - so you don't have to. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store