343 Industries apologises for offensive Juneteenth cosmetic name Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. 343 Industries apologises for offensive Juneteenth cosmetic name The item was named after an endangered species of ape. News by Ishraq Subhan Reporter Published on 16 Jun 2022 49 comments Halo Infinite developer 343 Industries has apologised after releasing a cosmetic item in celebration of Juneteenth with an offensive name. The offending item was an emblem which included a palette option called "Bonobo", which is the name of an endangered great ape. Juneteenth is an annual holiday in the United States to commemorate the emancipation of slaves in the country. After 343 was made aware of the issue, the studio updated the name to "Freedom". In a statement posted on Twitter, 343 Industries head Bonnie Ross said: "We were made aware of a palette option for our Juneteenth emblem that contained a term that was offensive and hurtful. The team immediately addressed this issue via an update." "We are a studio and franchise that is committed to inclusivity where everyone is welcome and supported to be their true self. On behalf of 343, I apologise for making a celebrated moment a hurtful moment." The studio's senior community manager claims that the original name refers to an internal toolset, which was not intended to be used to name any content. Thank you for bringing this to our attention, Sean. We strive to create diverse and inclusive gaming communities. While the original name refers to an internal toolset, it was not intended to be applied to this content and we recognize the harm it may have caused. (1/2)- John Junyszek (@Unyshek) June 14, 2022 To see this content please enable targeting cookies. Manage cookie settings Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store