Wordle creator says plan is to stay free, and ad-free Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Wordle creator says plan is to stay free, and ad-free "I don't understand why something can't just be fun." News by Tom Phillips Deputy Editor Updated on 6 Jan 2022 28 comments The creator of viral word hit Wordle has said he intends to keep the engrossing daily puzzler free - and free of obtrusive advertising. Wordle captured the attention of the internet over the Christmas holidays, and now my Twitter feed is a constant stream of people sharing their scores. But with great popularity comes the potential to make great money. Thankfully, Wordle creator Josh Wardle has told BBC Radio 4 that he intends for the game to remain ad-free, and available to all without paying a penny. "I don't understand why something can't just be fun," Wardle said. "I don't have to charge people money for this and ideally would like to keep it that way." Wordle currently exists as a simple web game, leading some to wonder whether a traditional mobile app-based experience may be on the way. That too sounds unlikely. "I am a bit suspicious of mobile apps that demand your attention and send you push notifications to get more of your attention," Wardle continued. "I like the idea of doing the opposite of that - what about a game that deliberately doesn't want much of your attention? "Wordle is very simple and you can play it in three minutes, and that is all you get. There are also no ads and I am not doing anything with your data, and that is also quite deliberate." Wordle asks all players to guess a five letter word every day. The word is the same for everyone, so the fun comes in trying to guess it with as few guesses as possible. Correctly guessed letters will be coloured yellow, with correct letters in the correct position coloured green. (But beware repeated letters, which frequently trip me up - looking at you, "TRUSS".) If you're yet to give it a go, Wordle is the place to go. "I am a sucker for a game where you make something as a byproduct of playing. That grid: I want to know what it is, I want to understand it," Donlan wrote this morning, chiming in with his own love letter to Wordle. "I want to be able to read it, I want to know what my own Wordle results will look like - all of that ties into the compulsion, I suspect." Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store