Sony set to help Bungie expand franchises into TV and films Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Sony set to help Bungie expand franchises into TV and films A new destiny. News by Ed Nightingale News reporter Updated on 3 Feb 2022 18 comments Bungie wants to develop its franchises outside of gaming - and Sony looks set to help. Earlier this week Sony announced it was buying the Destiny developer for $3.6bn, while Bungie promised its games would remain multiplatform. Now, in an earnings call Q&A, Sony exec Hiroki Totoki was asked what benefits Bungie would receive from Sony. The answer: multi-dimensional support. Watch on YouTube If not exclusivity, what does Sony get from buying Bungie? It's the Eurogamer Newscast! "[It's] not just for [the] gaming area, but the multi-using of IP and merchandising of IP - like a game title maybe put into movies," said Totoki, transcribed by IGN. "Bungie want to nurture the IP they have in a multi-dimensional manner, and that's their hope. For that, we believe we can help that - we have [Sony] Pictures and [Sony] Music, and Bungie can leverage our platform so that their IP can flourish and grow big." This is, of course, in addition to hiring and employee retention. It has emerged Sony will spend $1.2bn over several years in order to keep Bungie staff at the studio. There's already been much speculation as to how the Destiny brand could grow. Last year Bungie began hiring for a new senior executive to drive Destiny into new categories like TV, films, books, and comics. It seems that Sony could make that a reality. For Sony, it's planning to launch ten new live service games, of which Bungie are likely offering a new project. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store