Stadia reportedly "deprioritised" as Google focuses on selling streaming tech to third-parties Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Stadia reportedly "deprioritised" as Google focuses on selling streaming tech to third-parties Less than 20% of focus now on platform. News by Matt Wales Reporter Updated on 4 Feb 2022 127 comments Google has reportedly "deprioritised" its consumer-facing game streaming platform Stadia and now has a "reduced interest" in negotiating blockbuster titles for the service, having largely shifted its focus to selling the services' underlying technology to third-parties. Stadia's misfortunes are well-documented; despite initial praise for the service's streaming capabilities at launch in 2019, a slow, problematic roll-out meant Google failed to capitalise on initial consumer interest. The extent of Stadia's failings started to became clear when the company announced it was closing its first-party game development studios less that 14 months after launch, with subsequent reports claiming the streaming platform was missing its targets for monthly active users by hundreds of thousands. Although Google continued to insist Stadia was "alive and well" as 2021 progressed - and launched a variety of initiatives to bolster support for the service, including time-limited demos and revenue schemes for developers - a new report by Business Insider claims the company has now "deprioritised" the service internally and has diminishing interest in securing blockbuster third-party titles to boost its library. Less than 20% of the Stadia team's focus is now said to be on the consumer platform, with the remainder on tech sales. Watch on YouTube Google Stadia Specs Analysis + Exclusive Performance Testing. Signs of a change of strategy for Stadia first emerged alongside news of Google's game studio closures last year, when the company announced it would begin selling its technology to third-parties. Business Insider says this is now leadership's main priority for the Stadia division, and that the vast majority of the team is focussed on securing white-labels deals for its tech - targeting companies both within and outside gaming - under the new name Google Stream. As part of these conversation, Google is said to have discussed supplying its technology to Capcom, enabling the publisher to stream demo titles from its own website, and the company had reportedly also made "considerable headway" with Bungie regarding a similar back-end deal. However, Business Insider's sources says it's unclear how Sony's recent $3.6bn acquisition of Bungie will affect these plans. As for what all this will ultimately mean for the Stadia consumer platform, that's currently unclear. In a statement to Business Insider, Google said it is "still focused on bringing great games to Stadia in 2022", noting it will be growing the platform's current 200-strong library with another 100 games this year. But how long can this support last? One source told Business Insider, "There are plenty of people internally who would love to keep [Stadia] going, so they are working really hard to make sure it doesn't die, but they're not the ones writing the checks." Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store