PUBG creator Krafton is getting into NFTs Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. PUBG creator Krafton is getting into NFTs Yep, another one. News by Victoria Kennedy News reporter Updated on 9 Feb 2022 41 comments Clearly having not read the room at all over the last few months, PUBG creator Krafton has announced it has "entered a memorandum of understanding (MOU) with Naver Z to develop a new Web 3.0 and non-fungible token (NFT) project". Sigh. This project will be aimed at building an "NFT metaverse platform", with Krafton using its experience of creating games such as PUBG to "develop a user-generation content [UGC] creation tool". The company will use Unreal Engine to build a "high-quality virtual world". Watch on YouTube Naver Z (the company behind Asia's largest metaverse platform Zepeto), will then use its experience to manage "the metaverse service and its surrounding community and social services". A statement from HyungChul Park, Lead of Web 3.0 team at Krafton, reads: "This partnership between Krafton and Naver Z is bolstered by each company's unique expertise and shared global focused as they look toward a future driven by NFTs and metaverses. "By combining Krafton's existing technologies and research on how to build scalable Web 3.0 creator-driven ecosystems with Naver Z and Zepeto's experience and capabilities, we're confident we can build a high-quality UGC-driven open metaverse that stands apart from other services and vitalizes the global creator economy through NFT technologies." Hmm. Several other high-profile companies have also expressed their interest in NFTs recently. However, the majority, such as Team 17 and EA, made a swift U-turn following a unanimous outcry from, well, pretty much everyone. In contrast, Ubisoft remains adamant that NFTs are the future, and that they are beneficial for gamers. In the words Nicolas Pouard, VP at Ubisoft's Strategic Innovations Lab, players "just don't get it". On behalf of players, Mr Pouard, we get it... we just don't want anything to do with it. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 7 Nintendo Switch firmware update lets you take screenshots in the Switch Online app The app on your console, not your phone. 7 Latest Articles Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Jelly Deals Logitech's G Pro X gaming headset is its lowest-ever price during Amazon's Early Access sale Prime Members can get it for just £52. Jelly Deals Save over £500 off the retail price on this beefy ASUS TUF Dash gaming laptop from Amazon Under £1080 for an RTX 3070 laptop. Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store