Unity CEO has apologised for calling devs that don't monetise 'f***ing idiots' Skip to content Click here to check out the GameByte Shop great games, consoles and more! Unity by name, but not Unity be nature, apparently. Unity CEO has apologised for calling devs that don’ t monetise ‘ f***ing idiots’ 18 July 2022 by Richard Breslin Unity CEO John Riccitiello has apologised for calling developers that don’t monetise “f***ing idiots” following massive backlash. Last week the Unity CEO came under fire (and rightly so) for criticising mobile developers that don’t prioritise monetisation as part of their creative process. Riccitiello said that only “a very small portion of the gaming industry” doesn’t prioritise monetisation adding that they are some of “the most beautiful and pure, brilliant people,” but are also “some of the biggest f***ing idiots.”ADVERT ADVERT Clickbait and out of context Upon realising his very poor choice of words, Riccitiello quickly apologised in a tweet, insisting that his words were used as “clickbait” and taken “out of context” during an interview with PocketGamer.biz. “Clickbait. Out of full context. Deeply sorry if what I said offended any game dev,” tweeted the backtracking CEO. “I absolutely love the people that make games. Creative, hard work.” Clickbait. Out of full context. Deeply sorry if what I said offended any game dev. Absolutely love the people that make games. Creative, hard work. #Unity- John Riccitiello (@johnriccitiello) July 15, 2022 Unity CEO issues a lengthy apology However, Riccitiello then tweeted a lengthy statement apologising for his words in detail. “I’m going to start with an apology. My word choice was crude. I am sorry. I am listening and I will do better,” tweeted the Unity CEO.ADVERT ADVERT “First – I have great respect for game developers,” began the four-stepped apology. “The work they do is amazing. The creativity can be incredible whether on a AAA console, mobile or indie game, designed to be played by millions. Or a creative project, a game made just for the sheer joy of it. “Second – one thing I have seen is that most game devs work incredibly hard and want people to play their game. To enjoy it. And, when appropriate for players to engage deeply. For the game devs, I have worked most closely with there is often anxiety about whether players will love the game and appreciate all the work and love that went into making it. To our friends in the #unity community, I owe you this— pic.twitter.com/llJUL1LwXS- John Riccitiello (@johnriccitiello) July 16, 2022 “Third – Sometimes all a game developer wants is to have a handful of friends enjoy the game. Art for art’s sake and art for friends. Others want player $ to buy the game or game items so they can make a living. Both of these motivations are noble,” he said.ADVERT ADVERT “Fourth – What I was trying to say, and clearly failed at saying, is that there are better ways for game developers to get an early read on what players think of their game. To learn from their feedback. And, if the developer wants, to adjust the game based on this feedback. It’s a choice to listen and act or just to listen. Again, both are very valid choices.” Riccitiello concluded by saying: “Anyway, that’s it. Lots of words. And a sentence that I wish I had never said.” Credit: Unity Talk about cursed words I mean, god forbid there are some developers that want to make good games whose motivations aren’t to squeeze every last penny out of their customers.ADVERT ADVERT What are your thoughts on the words of Unity CEO John Riccitiello? Let us know across our social media channels. While you’re here, be sure to check out our video of the week. 10 of the scariest horror games of all time are shown off. What is your favourite horror game? Featured Image Credit: /Source: Eurogamer via PocketGamerADVERT ADVERT TweetShareSharePin Follow us on @GameByte @gamebyte GameByte GameByte GameByte Noobs Play @GameByte @gamebyte GameByte GameByte GameByte Noobs Play External Links Policy GameByte Staff About GameByte Advertise with us Careers Ambassador Program Contact Terms and Conditions Privacy Policy Cookie Policy Manage Cookies Preferences Submit Your Content FragHero Sporf 9 to 5 Life Social Chain Social Chain Agency