Declining GPU prices are a thing ‘of the past’, says Nvidia CEO VGC Open main menu Lengthy FIFA players MultiVersus characters Disney Dreamlight recipe list First for Video Game News Follow VGC Declining GPU prices are a thing ‘ of the past’ says Nvidia CEOThe company revealed the latest generation of its graphics cards this week Video Game News 22nd Sep 2022 / 5:01 pm Posted by Tom IvanNvidia CEO Jensen Huang has said that falling GPU prices are “a story of the past”. Huang was speaking to the media this week after Nvidia announced the latest generation of its graphics cards, headlined by the RTX 4090. It claimed the 4090, which will be released next month priced at $1,599, runs Microsoft Flight Simulator at two to four times the speed of Nvidia’s RTX 3090 card, which it’s designed to replace. NVIDIA Racer RTX The future of graphics powered by GeForce RTX 40 SeriesSubscribe to VGC on YouTube The RTX 4080 will release in November in two SKUs, a 16GB GDDR6X which will retail for $1,199 and a 12GB GDDR6X which will cost $899. As noted by MarketWatch, the 4090 is priced 7% above the 2020 launch price of the 3090, while the 4080 costs 29% more than the 2020 launch price of the 3080. “A 12-inch [silicon] wafer is a lot more expensive today than it was yesterday, and it’s not a little bit more expensive, it is a ton more expensive,” Huang said following the announcement. “Moore’s Law’s dead,” he continued, referring to the observation that the number of transistors on a chip double roughly every two years. “And the ability for Moore’s Law to deliver twice the performance at the same cost, or at the same performance, half the cost, every year and a half, is over. It’s completely over, and so the idea that a chip is going to go down in cost over time, unfortunately, is a story of the past.” Nvidia’s upcoming cards are powered by Ada Lovelace, the new generation of RTX tech. It’s designed to substantially improve ray-traced lighting in games thanks to its use of DLSS 3, an AI-powered performance multiplier. Further reading 1 Nvidia is bringing ray-tracing to Portal with an RTX versionThe upgrade will be free to all owners of Portal on PCHuang also claimed (via Digital Trends): “The performance of Nvidia’s $899 GPU or $1,599 GPU a year ago, two years ago, at the same price point, our performance with Ada Lovelace is monumentally better. Off the charts better.” Nvidia announced Portal RTX this week too. It’s an official mod for the Valve puzzle game made using RTX Remix, a new platform that will allow users to inject RTX lighting into classic games. 7 Comments Related VGC Content The Epic Games Store has revealed its next free title4 days ago October’ s first Xbox Game Pass titles for console PC and Cloud have been dated6 days ago Ubisoft announces playtest for new session-based co-op shooter Project U 1 week ago The Epic Games Store has confirmed its next free titles1 week ago Popular Now on VGC1 Harley Quinn voice actor criticises Chris Pratt Mario casting ‘ It should be Charles’ 2 Phil Spencer could be teasing Xbox s game streaming device in a new office photo3 Modern Warfare 2 will seemingly require a phone number like Overwatch 24 Interview How PlatinumGames is betting on Nintendo expertise to shape its future5 Platinum thinks hiring of Nintendo veteran can take the companies relationship to the next level More Video Game News5 The Super Mario movie’ s first trailer will be shown next monthThe first teaser will appear at New York Comic Con on October 62 weeks ago5 Comments1 US PlayStation shipments were reportedly up 400% last monthPS5 supply appears to be increasing as Christmas approaches1 hour ago1 Comment Overwatch 2 servers down for some as Blizzard removes two heroes temporarilyThe game's rocky launch has caused much fan frustration2 hours ago Ed Sheeran is releasing a Pokémon collaboration song next weekLifelong Pokémon fan Sheeran participated in the Pokémon World Championships earlier this year2 weeks agoBy commenting on this article you agree to adhere to VGC’s community guidelines. Notice: To display comments please allow the use of Functional Cookies in Cookie Preferences.