Chael Sonnen explains why Alex Pereira dethroning Israel Adesanya would be a "disaster" for the promotion × Follow Us Create Notifications New User posted their first comment this is comment text Link Approve Reject & ban Delete Log in Manage your profile Editing Story Queue Video Queue Editing Stats Writer Home SEO Redirection Admin Gaming Wiki Edits Taxonomy Home Edit Site Menu Mapping Dashboard Tag Pages Community Social Feed Queue Feed Center Notification Center Affiliate Home Manage Pages Bottom Tagline Dash Timeless Stories Logout MMA UFC News He s absolutely double crossing his partners - Chael Sonnen explains why Alex Pereira dethroning Israel Adesanya would be a disaster for the promotion By Umar Modified 04 Aug 2022 Follow Us Comment Share Dana White (bottom left), Israel Adesanya (top left), Alex Pereira (center), Chael Sonnen (bottom right). [Images courtesy: Alex Pereira from his Instagram, Chael Sonnen from his YouTube channel and the rest via Getty Images] Alex Pereira has only been in the UFC for three fights but is already poised to be the next challenger for Israel Adesanya's middleweight title. The UFC appears keen to get on with the matchup, with fans seemingly oboard to see the backstory behind the fighters ignite a rivalry in the octagon. 'The Last Stylebender' has consolidated his place on the middleweight throne and made it his own. However, Pereira arriving as someone who has previously beaten the champion in another sport has certainly added an extra level of intrigue to the division. View this post on Instagram Instagram Post But amongst others, former UFC middleweight Chael Sonnen is not best pleased with how things have played out with Alex Pereira . He outlined his reasons in a video uploaded to his YouTube channel: "So Pereira's done a really great job. But he is absolutely double-crossing his partners. He is. He has a job to come out and sell and to build this fight... And if he wins this fight, he now takes the division on his shoulders. If he's going to take the reins from Adesanya, you gotta look at everything that Adesanya is doing. You gotta be able to replace that and more. We're not even in the conversation! Let alone going to achieve those things." Sonnen believes that Adesanya's value to the company lies well beyond just his exploits within the cage. However, he's clearly not of the opinion that "Poatan" can match that. Chael Sonnen praises Israel Adesanya s marketing acumen Known as one of the greatest trash-talkers in UFC history, Chael Sonnen sure knows how to raise the hype around a fight. Along similar lines, Israel Adesanya has dominated the middleweight division inside and outside the octagon. This has led Sonnen to believe that a potential loss against Alex Pereira and the end Adesanya's reign as champion could spell trouble for the promotion. "It would be a disaster if Pereira were to win that fight, add that to the promotional tools. You have one of the great marketers in the sport who cares about the audience, he cares enough to bring you guys entertainment. Versus a guy [Pereira] who doesn't. Who I'm not positive could spell entertain - just doesn't get that side of it." While expressing his concern for Pereira's aptitude to be the face of a division, Sonnen praised Adesanya in the same breath for his extraordinary understanding of how to build and maintain a brand. Israel Adesanya is a trailblazing new-age athlete who engages with fans in more ways than just his art. He is active on social media, does regular videos on YouTube and has a personality that younger fans can relate to. Watch Chael Sonnen's complete video on the topic: Poll : 0 votes Quick Links More from Sportskeeda Edited by Harvey Leonard × Feedback Thank You! 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