What actually caused the fall of the AND1 brand × Follow Us Create Notifications New User posted their first comment this is comment text Link Approve Reject & ban Delete Log in Manage your profile Editing Story Queue Video Queue Editing Stats Writer Home SEO Redirection Admin Gaming Wiki Edits Taxonomy Home Edit Site Menu Mapping Dashboard Tag Pages Community Social Feed Queue Feed Center Notification Center Affiliate Home Manage Pages Bottom Tagline Dash Timeless Stories Logout Basketball NBA News News What actually caused the fall of the AND1 brand By Kevin McCormick Modified 23 Aug 2022 Follow Us Comment Share Melbourne United vs. Los Angeles Clippers Back in the late 90's and early 2000's, the company AND1 came along and brought a whole new brand of basketball to the mainstream. Stemming from streetball played in New York parks, the put together a line of products for hardcore fans looking for something new. The company understood that not everyone can make it to the NBA, and targeted those who still love the game and play daily. Machadellic@machadellicIf it wasn’t for the AND1 Mixtape Tour, I wouldn’t have ever pursued basketball back in the day1If it wasn’t for the AND1 Mixtape Tour, I wouldn’t have ever pursued basketball back in the day While the brand had a good run at the top, it was not long lived. After competing with the likes of Nike for stretches, the brand slowly plummeted and was eventually sold. There are many reasons why the company went under, with one of their biggest blunders involved the signing of their first NBA star. In an attempt to compete with the likes of Nike, AND1 signed Stephon Marbury to an endorsement deal. While they were hoping he could carry them into the stratusphere, things did not go as planned. As an endorsed athlete, Marbury took the floor in AND1's signature shoe for his NBA debut. While driving to the basket, he fell awkwardly and ended up hurting his ankle. The incident was a major hit for the fairly new company at the time. The pivotal factor in the AND1 brand eventually going under Washington Mystics vs. Los Angeles Sparks What truly led to the collapse of AND1 also involved endorsements, but in a different way. Following their basketball mixtapes taking off, the company put together an elite team of streetballers and put on tours every summer around the country. They slowly brought more guys on to the team and eventually got their own show on ESPN. As the old saying goes, with great power comes great responsibility. Hold The Mayo@snowlikejonnI remember it like yesterday, Hot Sauce was my favorite on the AND1 Mixtape Tour.312I remember it like yesterday, Hot Sauce was my favorite on the AND1 Mixtape Tour. As the company grew, the situation itself improved. Players went from getting driven around in vans to riding in luxurious busses and competing at Madison Square Garden. The success of AND1 also meant a pay increase for those who helped build the brand. Like in the NBA, the pay scale of players varies for a number of reasons. If you are a bigger draw, you tend to get a larger contract. As the company was at its peak, players began discussing their contracts with one another. After hearing how much their peers were getting, some players lashed out against the company. What was once a tight-knit group quickly became a toxic and hostile work environment. It's impossible to build something special without trust, and players feeling they were exploited is one of the many reasons why the brand ended up going under. Poll : 0 votes Quick Links More from Sportskeeda Edited by Kevin McCormick × Feedback Thank You! Be the first one to comment Follow Us Share Show More Comments GIF Comment in moderation 0 0 Reply x Edit Delete Delete the comment? 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