eBay Cassini Search Explained
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What to do instead: Focus on the order of your keywords by putting the most important information first, and use precisely the number of keywords that describe your product — not more, and certainly not less.Item specifics: When you’re writing up a product listing, pay close attention to all the boxes with checkmarks and don’t pass over them because you’ve already got them in the title/description. These are important and you’ll want to make sure your listing registers a hit in every available space.
Pro tip: You can add an item if you find it’s not there.Categories: Selling an item that’s a little ambiguous as to what category it fits into? The old practice would have dictated to put it into multiple categories. Now, though, Cassini is smarter and places more value on relevance.
What to do instead: Think carefully about the category your product fits into and whether or not you’re trying to broaden your reach by selecting more than one category. The goal is to be accurate and precise, not toss out a large fishing net and hope it comes up full.
eBay Cassini Search Explained
eBay Cassini Search Explained The value of a good product page cannot be stated enough. Many sellers mistakenly think it’s so buyers can have an easy time navigating their page, but in actuality, a well-designed product page serves the purpose of getting potential buyers to your page. RepricerExpress knows that in order to get to the top, you have to build a solid foundation, so we’re going to explore how you can decode the mysteries behind eBay’s Cassini search engine to maximum benefit.It s Quality Instead of Quantity Now
Remember the old days of writing listings and trying to cram as many keywords in there as possible? Cassini will largely put an end to that, as the algorithm behind it is now more sophisticated and can discern between quality and quantity. This little list involves some of the things you may have been guilty of in the past, and should probably think about amending.Keyword stuffing: This is the practice of putting in as many keywords in as possible until you’ve used up all the characters allowed, regardless of whether buyers would find it relevant. The old thinking was that the more you entirely covered your bases, the higher eBay would bump you up in search rankings.What to do instead: Focus on the order of your keywords by putting the most important information first, and use precisely the number of keywords that describe your product — not more, and certainly not less.Item specifics: When you’re writing up a product listing, pay close attention to all the boxes with checkmarks and don’t pass over them because you’ve already got them in the title/description. These are important and you’ll want to make sure your listing registers a hit in every available space.
Pro tip: You can add an item if you find it’s not there.Categories: Selling an item that’s a little ambiguous as to what category it fits into? The old practice would have dictated to put it into multiple categories. Now, though, Cassini is smarter and places more value on relevance.
What to do instead: Think carefully about the category your product fits into and whether or not you’re trying to broaden your reach by selecting more than one category. The goal is to be accurate and precise, not toss out a large fishing net and hope it comes up full.