Hitched - Zoe Burke on Content Strategy (Video) - SISTRIX Login Free trialSISTRIX BlogFree ToolsAsk SISTRIXTutorialsWorkshopsAcademy Home / Ask SISTRIX / SEO Talks / Hitched – Zoe Burke on Content Strategy Video

Hitched – Zoe Burke on Content Strategy Video

SEO Talks DIY or outsourcing - SEO agencies, freelancers or in-house experts? Google Ranking Factors Healthline Nutrition: SEO Strategy, Teams and Experts! (Video) Hitched - Zoe Burke on Content Strategy (Video) Mobile SEO Retail SEO: Kevin Indig SEO for Extensive Websites Trends - Experts Discuss Trend Content. What Is It, and How Can You Use It? Back to overviewHitched was identified as a Visibility Leader in the 2022 retail content analysis. The content for wedding speaches has achieved recognition by Google with its strong ranking distribution. Zoe Burke is the editor at Hitched and she answered questions on the team, the process and the history of this leading content hub.ContentsContentsHitched, history and overview. Zoe's role.SISTRIX data on the winning directory Zoe talks about the wedding speeches content What other content does Hitched produce Does the content go outside the organic channel The content team How is it organised in terms of in-house and freelance work How do you find new content topics What SEO topics are in your mind for 2023 Zoe Burke – Editor, Hitched Many thanks to Zoe for the useful information. In the interview with Steve Paine (SISTRIX) the following topics are covered:

Hitched history and overview Zoe’ s role

Hitched is over 25 years old. Older than Google! Zoe has been with connected with Hitched for 10 years.

SISTRIX data on the winning directory

The /wedding-speeches content is the leading small-content hub in the information category Visibility Leaders report, Retail 2022. Over 62.4% of the keywords rank on page 1 of the search results. They generate a potential 30.9K clicks per month.

Zoe talks about the wedding speeches content

Hitched started 25 years ago by providing a space where people could update wedding speeches. A large proportion of visitors are male.

What other content does Hitched produce

Hitched has grown beyond wedding speeches and now covers “everything”, says Zoe. There’s an app, forums and a registry of event locations and suppliers.

Does the content go outside the organic channel

Content is considered and repurposed for social and other channels if relevant.

The content team How is it organised in terms of in-house and freelance work

The in-house team now numbers 10 and freelancers are involved for content and PR outreach.

How do you find new content topics

There’s a two-year life-span of users on the site as they think, plan and celebrate their weddings but new content ideas are surfaced through social media, with Pinterest being an important channel. Eyes are also focused on what happens in the US market.

What SEO topics are in your mind for 2023

Zoe reveals her focus for 2023 which will test more organically sourced human content rather than content that is guided by checklists. 26.09.2022 SEO Talks DIY or outsourcing - SEO agencies, freelancers or in-house experts? Google Ranking Factors Healthline Nutrition: SEO Strategy, Teams and Experts! (Video) Hitched - Zoe Burke on Content Strategy (Video) Mobile SEO Retail SEO: Kevin Indig SEO for Extensive Websites Trends - Experts Discuss Trend Content. What Is It, and How Can You Use It? Back to overview German English Spanish Italian French