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Examples and guidance How does structured data work
From: SISTRIX Team Steve Paine 21.02.2022 Learn About Structured Data Examples and guidance How does structured data work How Does Structured Data Work? What Google Structured Data Types Are There? What Is Schema Markup? Use Structured Data to Improve SEO How Do I Test Structured Data On My Website? How Do I Use Structured Data In WordPress? How To Use Structured Data In A FAQ How To Use Structured Data In A Job Posting How To Use Structured Data In A Video Post How To Use Structured Data In An Event Post Back to overviewDo you want to benefit from rich snippets and higher click-throughs through the use of structured data? In this article, we take a closer look at how structured data works with a number of examples.ContentsContentsTasks of structured data ExamplesFormats for structured data - examples and variationsMicrodataRDFaHow to create structured dataManual insertionUse a generatorUse plug-insGoogle Tag ManagerMarkup help from GoogleGoogle Data HighlighterTips for creating and using structured dataConclusion Structured data is a kind of reading aid for search engines. It makes it easier for Google and Co. to assign content correctly. In addition, you also create the conditions for rich snippets. These special types of search results stand out from conventional search results with information such as opening hours, contact addresses and preparation time. This means more attention and higher click volumes. We also recommend working with structured data so that your content ends up in knowledge graphs. It is important that you start by familiarising yourself with how structured data works. Tasks of structured data Examples
Search engine crawlers are advanced programs. Nevertheless, reading pages is a complex process. With the help of structured data, you can make this process easier. For example, you can use structured data to tell Google that a sequence of numbers is a telephone number or that a section of text is an address. The great thing for you as a site owner or operator is that structured data enables so-called rich snippets, i.e. search results that are enhanced with additional information. In this example, information is provided about a recipe and an image: Rich snippets are more attention-grabbing than normal search results and therefore lead to a higher number of clicks. Structured data is important for SEO. Although they do not represent a classic ranking factor, they often lead to increased click volume. Formats for structured data – examples and variations
There are three different formats in which structured data can be represented: