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How to identify and use a SEO KPI a performance indicator

From: SISTRIX Team 13.12.2021 SEO KPIs Can I visually compare the Visibility Index to other KPIs? What is CPM - Cost Per Mille? What is Net Popularity? What is Link Popularity? What is IP Popularity? What is Inverse Document Frequency - IDF? What is Domain Popularity? What is CTR - Click-Through-Rate? What is CPO - Cost per Order? What is CPA - Cost per Action? How to identify and use a SEO KPI a performance indicator What is Bounce Rate? What is an operative SEO Indicator System? What is an indicator system? What is an impression? What is a financial SEO indicator system? What does conversion mean? Ranking Distribution: One of the Most Important SEO Metrics What is the dwell time or time on site? Back to overviewWhen it comes to search engine optimisation, not every indicator is suitable to be a SEO KPI. Please also remember that every KPI is only as good as the intended use case you are trying to measure.

The SISTRIX Visibility Index as KPI

The SISTRIX Visibility Index is a good SEO KPI to measure the unadulterated SEO performance of a website. It is important to note that this indicator is independent of environmental influences, like the weather or elections in the USA.Explanation of the SISTRIX Visibility Index: the key part of this index value is a domain’s visibility within Google’s search results. It is based on a representative keyword-set and looks at the rankings for which a domain is found within the Top-100 search results on Google. You can use the SISTRIX Visibility Index to identify, measure and record both a historic timeline (success) as well as possible problems and Google Penalties. Examples:Case 1: Recording positive results / successes SISTRIX Visibility Index as a SEO KPI, used to record successesThe Visibility Index for the domain zalando.de used to rise continuously over the years. This proves that, during that time, all SEO measures were successful.Case 2: Identifying problems 1RelaunchThe relaunch had an effect on the Visibility IndexThe Visibility Index of the domain mediamarkt.de fell by over 54 % in the weeks between January 16, 2012 and February 13, 2012 (from 34 to 15.5 points, values rounded). The reason for this crash was a, from an SEO point-of-view, unsuccessful website relaunch.Case 3: Comparing competitors Competitors: viking.de (red) and staples.de (blue) were duking it out in close competitionIf you plan on comparing yourself to your strongest competitor, then the Visibility Index is also the best choice. In this example we see how staples.de (red) and Viking.de (blue) were duking it out for the throne, all the way to the end of 2012.

More useful indicators

We have to mention it once again: theoretically, any indicator can be a KPI. Whether this is useful or not depends on your perspective or rather the goal you are trying to achieve.Can I visually compare the Visibility Index to other KPI? From: SISTRIX Team 13.12.2021 SEO KPIs Can I visually compare the Visibility Index to other KPIs? What is CPM - Cost Per Mille? What is Net Popularity? What is Link Popularity? What is IP Popularity? What is Inverse Document Frequency - IDF? What is Domain Popularity? What is CTR - Click-Through-Rate? What is CPO - Cost per Order? What is CPA - Cost per Action? How to identify and use a SEO KPI a performance indicator What is Bounce Rate? What is an operative SEO Indicator System? What is an indicator system? What is an impression? What is a financial SEO indicator system? What does conversion mean? Ranking Distribution: One of the Most Important SEO Metrics What is the dwell time or time on site? Back to overview German English Spanish Italian French