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When are title tags identical

Steve Paine 26.11.2021 Title Element (Title Tag) When are title tags identical How to create good (and bad) title tags for your web pages How is a title tag written in HTML? Does it make sense to include the domain- or brand-name in the title? How do I create a title tag in WordPress? Google automatically replaces the page title. What can I do? Title-Tag Optimisation: What does the optimal title of a web page look like? Back to overviewIt is important for both Google and web users that every URL has an individual title. But what exactly do we mean when we talk about ‘unique’ titles? And how do unique titles help web users and Google alike?ContentsContentsThe importance of the title elementWhat are identical title tags Example of an identical titleHow can we ensure that the titles are no longer identical How can we improve title tags When it is not duplicate content in the title tag SERP snippet generator

The importance of the title element

A web page’s title tag gives web users the first indication of what the content of the page is about. Google also uses the title to categorise the page and the information that is found there. You can find out more about what needs to be considered when designing and formulating the title in this article: What does the optimal title of a website look like?

What are identical title tags

Technically speaking, two pages have an identical title tag if what is written in the HTML source code between is the same on both URLs.

Example of an identical title

If we were to use the following title tag on https://www.sistrix.com/blog/ and https://www.sistrix.com/ask-sistrix/, we would have two identical titles:
Using the same title element on different pages results in duplicate content. It is important to avoid this!

How can we ensure that the titles are no longer identical

It would be enough to adjust the titles slightly so that they are no longer seen as duplicates by Google. We could use the following title tags for https://www.sistrix.com/blog/: and for https://www.sistrix.com/ask-sistrix/: Now that we have two different titles, we can sit back and relax, right? No! After all, it’s primarily about the people who will view this page in the search results. When choosing a good title, web users should always be in the foreground, so the title should concisely reflect the content of the page.

How can we improve title tags

Whilst our title tags are now unique, they are far from meaningful. The title assigned to the blog may make it clear what it is about. But what is meant by ‘Ask SISTRIX’? For this reason, it is worthwhile to clearly define in the title what visitors can expect to find on the subpage. Our blog is an article on the topic of SEO, in which we present industry news, publish our own case studies and provide background information on Google updates. All of this can be included in the Title: . The same applies to the Ask SISTRIX page. This is our SEO knowledge database. This could be reflected in the title tag as follows:

When it is not duplicate content in the title tag

As an example, let’s take a shop for fine whisky which has three different pages, each with the following title tags: Page 1: Page 2: Page 3: All titles start with the same keyword, ‘whisky’, but visitors can clearly see that these are three different sub-pages on different topics in the extensive world of whisky. Incidentally, the Google bot is also capable of making this distinction. The mere use of the same term in different title tags is therefore not considered to be duplicate content.

SERP snippet generator

The title of your website is one of the first points of contact between your website and web searchers on Google’s results pages. You should make an effort to encourage the searcher to click. The free SISTRIX SERP Snippet Generator helps you optimise your website and shows you how other users might see your web page when it appears in the search results. 26.11.2021 Title Element (Title Tag) When are title tags identical How to create good (and bad) title tags for your web pages How is a title tag written in HTML? Does it make sense to include the domain- or brand-name in the title? How do I create a title tag in WordPress? Google automatically replaces the page title. What can I do? Title-Tag Optimisation: What does the optimal title of a web page look like? Back to overview German English Spanish Italian French