Finding new keywords through your competitors SISTRIX
Finding new keywords through your competitors - SISTRIX Login Free trialSISTRIX BlogFree ToolsAsk SISTRIXTutorialsWorkshopsAcademy Home / Tutorials / Finding new keywords through your competitors
Learn the foundations of SEO.TO THE SISTRIX ACADEMY
The function “Unused Keywords” lists those keywords where your compeitors already have a ranking for in Google, but your domain does not. You can freely decide if you want to limit the search to the Top-10 or -20 results or if you want to get results for all Top-100 keywords. Please note that if you type in two or three competitors, we will only show the keywords where all domains have a ranking. Therefore, the more competitors you add, the less will likely be displayed. If only one competitor is typed in, we will show all rankings that they have, which you are missing. Now we will start our own search on the assumption that we are asos.com. For our tutorial domain we now queried the Top-10 rankings on Google.com for two competitors. The Toolbox will show the results right away. The table shows you, amongst other things, that debenhams.com ranks on position 2 for the search phrase “white dresses” and boohoo.com on position 3 on Google. Our domain example asos.com does not have any rankings withiin the Top-10, though they may actually rank within the Top-100. You could check this on “SEO > Keywords”. You will now have to check the list and decide individually on the value that each keyword could have for your domain. If Asos does not offer white dresses, then this keyword would not be very valuable. If there are too few results, you can remove one competitor from the list. Then new suggestions will then be calculated based on only two or maybe one competitor.
Finding new keywords through your competitors
From: SISTRIX Team 01.10.2021 SEO SISTRIX Visibility Index: What Is It And Why You Should Use It Meta Description and Title Optimisation - The 5 Most Common Mistakes Analysing the Opposition: Who are my competitors? Google Analytics Data in the SISTRIX Toolbox Visualise Website Rankings with Ranking Distribution Finding new keywords through your competitors Monitoring your move to SSL with the Toolbox Compare a domain's keyword rankings to the competitions' ranking positions How to use Regular Expressions in the Toolbox Use the Domain Overview to get a quick summary of how a domain is performing How to analyse URLs and Indexed Pages in the SISTRIX Toolbox Find and Analyse Ranking URL Changes How to use Hostname Visibility Data in the SISTRIX Toolbox How to use Country Visibility Data in the SISTRIX Toolbox How To Use Directory-Level Visibility Data for your SEO Work Find and Analyse Real Online Competitors and Content Relationships with SISTRIX How to Improve SERP Snippets Using the SISTRIX Snippet Feature Recognising and analysing a domain crash in the SISTRIX Visibility Index Back to overviewLooking at your competitors is a good opportunity to find new keywords for your own website. The Toolbox offers the function “Unused Keywords” in the SEO module. If you know who your most important competitors are, you will be always be able to compare their rankings to yours. A free online course is available for Keyword Research.Learn the foundations of SEO.TO THE SISTRIX ACADEMY
Finding new unused keywords
123We start by switching to a domain in the SISTRIX Toolbox – just type the domain into the search bar and hit enter 1 . Next, please click on “SEO > Opportunities” in the left hand navigation 2 and click on the button “Unused Keywords” 3. Here you will be greeted by a search mask where you can add up to three of your competitors’ domains. What exactly does this request do?The function “Unused Keywords” lists those keywords where your compeitors already have a ranking for in Google, but your domain does not. You can freely decide if you want to limit the search to the Top-10 or -20 results or if you want to get results for all Top-100 keywords. Please note that if you type in two or three competitors, we will only show the keywords where all domains have a ranking. Therefore, the more competitors you add, the less will likely be displayed. If only one competitor is typed in, we will show all rankings that they have, which you are missing. Now we will start our own search on the assumption that we are asos.com. For our tutorial domain we now queried the Top-10 rankings on Google.com for two competitors. The Toolbox will show the results right away. The table shows you, amongst other things, that debenhams.com ranks on position 2 for the search phrase “white dresses” and boohoo.com on position 3 on Google. Our domain example asos.com does not have any rankings withiin the Top-10, though they may actually rank within the Top-100. You could check this on “SEO > Keywords”. You will now have to check the list and decide individually on the value that each keyword could have for your domain. If Asos does not offer white dresses, then this keyword would not be very valuable. If there are too few results, you can remove one competitor from the list. Then new suggestions will then be calculated based on only two or maybe one competitor.