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Amazon Bundle Advantages and Requirements

From: SISTRIX Team Steve Paine 13.07.2021 Amazon SEO Amazon Marketing: 10 Things You Can Do to Promote Your Product Amazon Seller Central: What You Need to Know as an Amazon Merchant Amazon Buy Box: Why You Want It and How to Get It Product Images on Amazon: Why are They so Important? How to Drive More Sales With Your Amazon Listings Amazon Brand Analytics: Helpful Sales Data for Your Success Amazon Seller vs. Amazon Vendor: Which Business Model Should You Use? Brand Registration at Amazon: Benefits and Features The Purpose and Significance of EAN Numbers Amazon Brand Registry How-To Selling Products on Amazon: The First Steps How to Put Ads on Amazon in Six Easy Steps Amazon Vendor Central: The Cockpit for the Vendor Best Sellers Rank: How does Amazon's Sales Rank Work? Amazon AMS: Marketing Opportunities for Retailers and Brands How to Request, Analyse and Use Amazon Reviews Amazon Bundle Advantages and Requirements ASIN: What is the ASIN number at Amazon? A+ Content: Detailed Product Descriptions on Amazon Amazon Brand Store: How to Create the "Shop within a Shop” SKU: The Unique Way to Identify Your Items Amazon MWS: What It's Good for and Why It is Being Replaced Amazon Keyword Research and Application Amazon Ranking Algorithm: The Internal Ranking Explained Amazon PPC Basics: What are the Options? Back to overviewCombining several products into a one offering on Amazon has multiple advantages. Increasing average basket value, brand awareness and special offers are just two. There are requirements though, here’s a quick guide. to Amazon product bundles.ContentsContentsWhat is an Amazon Bundle What requirements do vendors have to fulfil Advantages of an Amazon Bundle

What is an Amazon Bundle

Sellers can combine several products into a bundle on Amazon. Such bundles will often include a discount. Not only is this convenient for customers; it can also increase the merchant’s sales. Bundles always consist of one main product and several secondary products. Which product you choose as the main component is up to you.

What requirements do vendors have to fulfil

Vendors have to fulfil some requirements in order to be able to put these bundles together:A bundle must contain a minimum of two products, and it cannot exceed more than five products. Each of these products must have its own Amazon Standard Identification Number (ASIN) and be available separately.The ASINs must belong to a brand that the owner has registered with the Amazon Brand Registry.The products included should match or complement each other.The main product of a bundle must not be from the areas of video games, music or DVDs.Gift cards, digital products (music, videos or e-books) and used goods may not be included in a bundle.Even if you offer the individual goods in several categories, you may only sell the bundle within one category. If there are several options, the category of the main product is usually used. This main item is usually the most expensive item in the bundle. The number of bundles that you are allowed to sell cannot exceed the lowest available quantity of any contained product. This means that if only 20 pieces of a product are available within a bundle, you may only sell 20 bundles in total, even if another product in the same bundle is available 30 times.Once a bundle has been created, no adjustments can be made. If you want to make changes, you must delete the old bundle and create a new one. Note: The prices of a bundle can be higher or lower than the sum of all included products. In theory, you can also enter the exact sum of the individual components as the price. Note, however, that the price of the bundle remains the same even if the cost of one or more of the individual components changes. It is the responsibility of the retailer to adjust the bundle prices if necessary – it does not happen automatically.

Advantages of an Amazon Bundle

There’s a lot to consider, but the bundle option also offers numerous benefits:With a bundle, you increase your average order value because you offer several products from your range conveniently and usually at a discount.If you find that your customers often buy certain products together, you make it easier for them to buy by bundling these goods.You save on shipping costs and fees, as well as labour.Customers are able to discover products of your brand that are still unknown to them. The best way to do this is to make your most successful merchandise the main component of your bundle.Customers realise that they can buy many products they need from one retailer. They are less likely to go to the competition for individual purchases. Amazon Bundles open up new prospects for both merchants and customers. Importantly, it can also increase brand visibility and awareness. From: SISTRIX Team Steve Paine 13.07.2021 Amazon SEO Amazon Marketing: 10 Things You Can Do to Promote Your Product Amazon Seller Central: What You Need to Know as an Amazon Merchant Amazon Buy Box: Why You Want It and How to Get It Product Images on Amazon: Why are They so Important? How to Drive More Sales With Your Amazon Listings Amazon Brand Analytics: Helpful Sales Data for Your Success Amazon Seller vs. Amazon Vendor: Which Business Model Should You Use? Brand Registration at Amazon: Benefits and Features The Purpose and Significance of EAN Numbers Amazon Brand Registry How-To Selling Products on Amazon: The First Steps How to Put Ads on Amazon in Six Easy Steps Amazon Vendor Central: The Cockpit for the Vendor Best Sellers Rank: How does Amazon's Sales Rank Work? Amazon AMS: Marketing Opportunities for Retailers and Brands How to Request, Analyse and Use Amazon Reviews Amazon Bundle Advantages and Requirements ASIN: What is the ASIN number at Amazon? A+ Content: Detailed Product Descriptions on Amazon Amazon Brand Store: How to Create the "Shop within a Shop” SKU: The Unique Way to Identify Your Items Amazon MWS: What It's Good for and Why It is Being Replaced Amazon Keyword Research and Application Amazon Ranking Algorithm: The Internal Ranking Explained Amazon PPC Basics: What are the Options? Back to overview German English Spanish Italian French