Products - Optimisation - SISTRIX Login Free trialToolbox Quick-StartHandbookWhat s New?Contact Support Home / Support / Handbook / Amazon Marketplace Handbook / Products – Optimisation

Products – Optimisation

Amazon Marketplace Handbook Lists: Keywords and Products Collections on Amazon Amazon Keyword Tool - Overview Amazon Keyword Tool – Top-Products Amazon Keyword Tool – Top Sellers Amazon Keyword Tool – Top Brands Amazon Keyword Tool - Top Categories Amazon Product Research Products - Overview Products - Visibility Index Products - Reviews Products - Price History Products - Recommendations Products - Keywords Products - Optimisation Amazon Seller Analysis Sellers - Overview Sellers - Visibility Index Sellers - Products Sellers - Competitors, Brands & Categories Sellers - Keywords Sellers - Reviews Sellers/Brands - Optimisation Amazon Brand Analysis Brands - Overview Brands - Visibility Index Back to overviewIf there’s an opportunity for an Amazon product page to be optimised, you’ll see some red exclamation marks near its general information. If it’s your product page, it’s a quick overview on how you can improve your product’s rankings. The optimisation tips are also shown as menu points on the left.ContentsContentsIssue Description FormatIssue Description Too ShortIssue Bad ReviewsIssue Not Enough ImagesIssue Missing High-Resolution ImagesIssue Title All LowercaseIssue Unverified ReviewsIssue Missing BuyboxIssue Missing BestsellersIssue Not Enough ReviewsIssue Not Enough Bullet PointsIssue Title Too Long

Issue Description Format

The product description doesn’t contain any formatting. Customers usually find long blocks of text without formatting difficult to understand.

Issue Description Too Short

The product description of this product is less than 1,000 characters long. This length is usually not enough to describe the product effectively.

Issue Bad Reviews

This product has an average rating of less than 4.0 stars. Many users find a similar rating to be too low.

Issue Not Enough Images

Less than 6 of the maximum 8 product images are used for this product. Product images are very important to improve the rankings and increase the conversion rate.

Issue Missing High-Resolution Images

This product doesn’t have high-resolution images. These kind of images are necessary for the zoom feature on the product detail page.

Issue Title All Lowercase

The title of this product contains all lower case letters. According to the Amazon style guide, correct upper and lower case letters are to be used.

Issue Unverified Reviews

The rate of unverified reviews for these products is over 50 percent.

Issue Missing Buybox

The product does not have a Buybox. This means that there is currently no seller offering this product, or that no seller’s offer qualifies for the Buybox.

Issue Missing Bestsellers

The product is not listed in the bestseller lists for any category yet. This means that the product has had few sales so far.

Issue Not Enough Reviews

This product has less than 10 customer reviews. It is generally recommended to have a minimum amount of authentic customer reviews.

Issue Not Enough Bullet Points

Not all five available bullet points are used to describe this product. A full use of all bullet points is advisable for a better ranking.

Issue Title Too Long

The title of this product is over 200 characters long. Amazon itself recommends keeping it under 150 characters. 09.07.2021 Amazon Marketplace Handbook Lists: Keywords and Products Collections on Amazon Amazon Keyword Tool - Overview Amazon Keyword Tool – Top-Products Amazon Keyword Tool – Top Sellers Amazon Keyword Tool – Top Brands Amazon Keyword Tool - Top Categories Amazon Product Research Products - Overview Products - Visibility Index Products - Reviews Products - Price History Products - Recommendations Products - Keywords Products - Optimisation Amazon Seller Analysis Sellers - Overview Sellers - Visibility Index Sellers - Products Sellers - Competitors, Brands & Categories Sellers - Keywords Sellers - Reviews Sellers/Brands - Optimisation Amazon Brand Analysis Brands - Overview Brands - Visibility Index Back to overview German English Spanish Italian French