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Google Penguin Update Assessment

From: SISTRIX Team 08.02.2021 Google Penguin Update Are there multiple Penguin Updates? Google Penguin Update Assessment Overview of Google Penguin Update iterations (data-refreshes) What are the consequences of the Penguin Update 2.0? Why is the Penguin Update also referred to as the Webspam Update? Back to overviewThe two algorithm changes Google Penguin Update of April 2012 and the Google Penguin Update 2.0 had the target of identifying webspam in the search results and, in turn, inflicted a penalty for violations of Google’s Webmaster Guidelines.ContentsContentsHow do I know that a website is affected by the Google Penguin update What does an unnatural link profile look like SISTRIX Training: Google Penguin Update - analysing the link profileNatural or unnatural link profile How to check a website for inferior backlinks Use LinkRating for an automated link audit and risk evaluation The Google Penguin algorithm looked for unnatural link profiles of websites. If a link profile of a website was identified as unnatural by the algorithm, the domain received a penalty,

How do I know that a website is affected by the Google Penguin update

When you are analysing a domain in the SISTRIX Toolbox, you can gain valuable insights into the most important Google-updates by using the Visibility history for the domain, together with the event pins. These will give you a first impression of whether a website is, or was, affected by the Google Penguin update. If you notice a massive decline of the Visibility Index value of a domain from one calendar week to the next and an event pin “Penguin Update” is shown for the week, you have a very good indicator that the page may well have been hit by a webspam algorithm penalty. Visibility loss due to the Penguin Update 2.0 – the event Pin H on May 27th 2013 indicates the Penguin Update as a possible causeA website can be affected by the Penguin Update and its iterations multiple times: This domain’s Visibility was lost twice due to the Penguin Update on April 30th 2012 (B) and the Penguin Update 2.0 on May 27th 2013 (E)In both examples, the Penguin Update, marked with an event pin, is a possible cause for the drastic loss of visibility. Here, it is important to check the affected websites to see if the have an unnatural link profile.

What does an unnatural link profile look like

An unnatural link profile exhibits a proportionally high amount of hard linktexts compared to links which were created naturally. For the two examples above, their linktexts looked as follows: Unnatural link profile consisting of a high degree of so-called money keywords (keywords with a high cost-per-click, if they were booked through AdWords) besides the domain nameEven if a website has recovered from the Penguin filter, it can be caught in it, once again, as is shown by the following example: The second Penguin Update identified a much too high amount of unnatural links on this website

SISTRIX Training Google Penguin Update – analysing the link profile

Natural or unnatural link profile

You would like to get a rough estimate of whether your own link profile appears natural without having to look at the quality of the backlinks in detail? This can be done quite easily:Tutorial: Tips for detecting a natural link profile.

How to check a website for inferior backlinks

The SISTRIX Toolbox link module offers comprehensive ways to dissect a website for inferior links:Tutorial: Finding inferior links with the help of filters in the link module.

Use LinkRating for an automated link audit and risk evaluation

Would you like the SISTRIX Toolbox to automatically rate the quality of your backlink profile and tell you exactly why we think so?Tutorial: LinkRating: Evaluate the Quality of the Link Profile. From: SISTRIX Team 08.02.2021 Google Penguin Update Are there multiple Penguin Updates? Google Penguin Update Assessment Overview of Google Penguin Update iterations (data-refreshes) What are the consequences of the Penguin Update 2.0? Why is the Penguin Update also referred to as the Webspam Update? Back to overview German English Spanish Italian French