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Google Freshness Update

From: SISTRIX Team 02.02.2021 Google updates and algorithm changes Google May Day Update Google Freshness Update Google DMCA Penalty Google December 2020 Core Update HTTPS Ranking Factor Update Google Hummingbird Update Google Penguin Update Google Vince Update Google Venice Update Google Page Layout Algorithm Update (Ads Above the Fold) Google Expanded Sitelinks Update Google Core Updates Google Phantom Update, May 2015 Google Exact-Match Domain (EMD) Update Google Caffeine Update Google Payday Loan Update Google Panda Update Mobile-friendly ranking factor update Back to overviewThe Google Freshness Update was a comprehensive and permanent update of Google’s ranking algorithm which caused the certain search requests to be answered with more current and newer search results.ContentsContentsHow to determine when a search request needs up-to-date information"Freshness" as a ranking factor?Video response from Google Matt Cutts on the Google Caffeine UpdateAdditional information on the subject The algorithm update was deployed in early November of 2011 and affected 6% – 10% of all search requests, depending on the language and country. The Freshness Update (algorithm update) should not be confused with Google Caffeine (infrastructure update). The Google Caffeine Update is the reason why Google is now able to quickly index and present new and up-to-date content.

How to determine when a search request needs up-to-date information

Google’s primary objective is to be able to deliver results for time sensitive search requests. As each and every search request has a different need for up-to-date (current) search results, it is important to identify the type of search request beforehand and weigh the results accordingly. Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.– Amit Singhal, Google Fellow For this, Google differentiates between three categories:recent events or hot topics: Someone who is searching for current subjects, like “job market Germany” will predominantly find up-to-date content on Google’s search result pages. If a subject is being “hotly debated” on the online and/or offline media, there is a high probability for the search request to receive an up-to-date and current result.regular updates: Search requests for events that happen on a regular basis do not have to contain the current year to receive an up-to-date search result. This means that the results for search requests like “Superbowl” or “Olympic Games” usually refer to the most current events.frequent updates: For search requests on topics that change quite often, Google wants to be able to provide more up-to-date content. A search for “best android smartphone” predominantly gives you results with the latest information on this topic.

“ Freshness” as a ranking factor

The algorithm update plays its part in making sure that news pages and current content on portals or blogs rank before outdated/past results (chronologically speaking) during times of heightened public interest. Having purely new content is insufficient for this, though. The content still needs to be subject related and of high quality.

Video response from Google Matt Cutts on the Google Caffeine Update

Additional information on the subject

Giving you fresher, more recent search results – Official Google Blog From: SISTRIX Team 02.02.2021 Google updates and algorithm changes Google May Day Update Google Freshness Update Google DMCA Penalty Google December 2020 Core Update HTTPS Ranking Factor Update Google Hummingbird Update Google Penguin Update Google Vince Update Google Venice Update Google Page Layout Algorithm Update (Ads Above the Fold) Google Expanded Sitelinks Update Google Core Updates Google Phantom Update, May 2015 Google Exact-Match Domain (EMD) Update Google Caffeine Update Google Payday Loan Update Google Panda Update Mobile-friendly ranking factor update Back to overview German English Spanish Italian French