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Additional Integrations for the Search Console Data

10. September 2015As previously announced, we are continuing to add new features to the Search-Console data within the Toolbox. Today, we went live with the next set of features. We added a new bar to the top of many evaluations which will let you choose the data-source for each evaluation. Today we are starting with the keyword-table at SEO -> Keywords.
Once you click on one of the three or four possible data-sources, the evaluations on the page will use this source. This bar will be the standardized way across the Toolbox of setting the data-source you want to evaluate. The possible sources are:Extended Data – available for all domains for the DE & ES country indexes – 17 million (DE) and 5 Million (ES) keywords, respectively, which are updated at least once a month. This source will already include the weekly, history data.Common Data – available for all domains on all country indexes – Around 1 million keywords per country. These keywords are updated once a week.Smartphone Data – available for all domains on all country indexes – The same keywords we check for our historic keyword index. The difference is that we collect the smartphone data through a smartphone browser.Search Console – available for your domains – All the data that Google makes available through the Search Console API for your domains. Every day Google will return a maximum amount of 5.000 entries. This data is now available within your Toolbox account.

Special characteristics of the Search Console data

The data that Google provides through the Search Console API has some particularities which makes it difficult to draw direct comparisons between the Search Console data and the known Toolbox data. To make sure we can counteract any possible we will now point out possible hazards.

The data refers to keyword URL devices and countries in combination

Google always shows impressions (“How often has a result been shown to users”), clicks (“How often has a user clicked on the result?”) and CTR (“How many percent of impressions have led to clicks?”) for the combination of keyword (searchphrase), URL, device (desktop, tablet or smartphone) as well as the country where the user searched from. If even one of these four values changes, Google will shows a new entry. The results can be seen with brand-results, for example, where the brands rank on the first position. The main result, usually the home page of the site, will receive most of the clicks and will thereby often have CTRs exceeding 50%. The other URLs for this result below the main-URL are calculated separately and show up in its own row within the Search Console tables. Google does not combine key-values based on the best results, like we usually do in the Toolbox. The number or rows can therefore not be directly compared between the Search Console and the Toolbox.

User behavior has an impact on the results of the evaluation

Google will only show data when a specific threshold of impressions is met. Sadly Google does not communicate what this threshold is. As a result, it is possible to measure obvious key-values, like clicks, very well within a certain period of time, while extended evaluations will be on statistically shaky ground. Search Console data, for example, suggest that domains have a noticeably higher ranking on smartphones than for the desktop search. Here, however, you are taken in by a principle-induced measurement error in Google’s data: Smartphone users usually only take a look at the first page of Google’s results while desktop users often click through to deeper pages. This means that the user-data for smartphones is lacking for these additional results pages, so Google is unable to show rankings for them. Only the good rankings are measured. In comparison, the Toolbox always records the keywords with the same depth and will reliably monitor changes even on low ranking positions. This principle-induced problem with the Search Console sadly does not only show up for different devices: even between navigational- and informational-searchqueries there are noticeable differences in the depth a user searches to. You should keep this problem in mind whenever you run an evaluation based on the Search Console data. You may run into jeopardy of arriving at the wrong conclusions based on an unfit data basis. If you would like even more insights in to the Search Console API data, please see our blogpost “Ranking data from Google’s Search Console: Use Cases and Limits“ 02.11.2015 Changelog 10 New Countries added to Toolbox Data-Set. Content Planner: Optimised Topic Clusters at the Push of a Button Keyword and URL History for Extended Data More up-to-date data for Google Ads View SERP Screenshots in the Toolbox Pre-crawled Onpage Analyses for (almost) Every Domain SISTRIX 'Reduced Complexity' User Interface Option Amazon: Keyword lists with new functions Ranking History: Now Faster and More Flexible Link Module: LinkPlus as Default Smartphone Visibility Index and ranking-data New Countries: Romania, Slovenia, Bulgaria, Croatia Lists in the Toolbox: Analysis of Competitors and SERP Features Japan. New country added to the Toolbox SISTRIX Sweden Link Module: Discover Defective Links, Harness Link Chances and Evaluate Link Profiles Extended On-Page Checks now available in the Optimizer Find and Analyse URL changes Social Signals: detailed URL-analysis and evaluation of LinkedIn & Pinterest Improve your SERP-Snippets with the Toolbox Extended keyword-database for Spain Design- and Usability-Refresh for the Toolbox Ranking Development now available for All Keywords SISTRIX Brasil SISTRIX Poland Parallel crawling for large websites Smartphone-data and Visibility Index for all countries Revising and Updating the Keyword Overview Keyword Ideas: Feature improved More Keyword Countries, new Technology History and much more Compare Keywords and Unused Keywords Revised Worldwide Performance and Uptime Monitoring Google Search Console API Integration Overhauling the keyword evaluation information Extended keyword-database for the UK Moving the Extended Database to Mobile SERPs SISTRIX Netherlands Extensive Hreflang Checks now in the Optimizer. Snippet Preview and SERP-Features as Rapid Access Content Assistant, For Perfectly Optimised Posts Daily Visibility Index now available for all 13 countries. Discover Link Opportunities SISTRIX Labs: Live Visibility Index Virtual robots.txt file in the Optimizer Traffic Forecasting, Keyword Research and more Keyword and Traffic Data - Expanded data with more accurate and fresher results Improved Detection of Google SERPs Keyword and Domain Preview New evaluation in the SEO module: URLs Daily updates for the Visibility Index now available. Filter Tables using Regular Expressions Movers and Shakers now with Individual Settings and Filters More keywords and rankings added to SERPs databases Unique Onpage Analyses Identify Lost Links Ranking Changes updated with extensive filtering and sort features. SISTRIX Content Discovery - The Best Content, in a Search Engine Common keywords: more data, filters and opportunities Identifying Technologies in the Toolbox Compact mode for SISTRIX tables Comprehending Website Changes with the Optimizer Toolbox API: Onpage-Evaluations Updating the performance-check in the Optimizer Optimizer: JavaScript Crawling now by Google Chrome Additional Integrations for the Search Console Data Extensive Analyses with more Data from the Google Search Console Ad-hoc evaluations with LinkPlus Keyword and Analysis for Amazon Extensive Onpage-Evaluations With More Crawling Sources New numbering system for some Universal-Search results Measuring the Performance of Core Web Vitals with Google Lighthouse Beta: Search Intention Analyses in the Toolbox Google Chrome will show HTTP forms as not secure Keyword monitoring for Bing, Yahoo & Yandex in the SISTRIX Optimizer SISTRIX Labs & Keyword-Groups Keyword Discovery: Keyword research in the toolbox JavaScript-Crawling in the SISTRIX Optimizer Detect Differences between SERP Snippets and Meta Description Canada, Australia, Russia, Mexico. New countries added to the Toolbox. 250 million New Keywords for the Toolbox New Countries in the Toolbox: India and South Africa Ranking History. Daily Data and Keyword Comparison. Beta: Instagram Analysis Live Data - Now Available for Keyword and Ranking Analysis. Upgrading our Link Database SISTRIX Influencer Search Back to overview German English Spanish Italian French