Surveying the Featured Snippets SISTRIX
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Top 100 Domains with the most Featured SnippetsDomainAmountTopic Clusterwikipedia.org351854Encyclopediasyoutube.com148290Videowebmd.com51919Encyclopediaswebmd.com51919Health & Lifestylehealthline.com32435Health & Lifestylewww.nhs.uk26794Health & Lifestylemayoclinic.org24122Health & Lifestylebbc.co.uk23038Online Newspaperinvestopedia.com17280Financequora.com16347Encyclopediaswww.gov.uk16304Politicsebay.co.uk15583Shops & Marketplacesallrecipes.com14697Cooking & Co.dictionary.com12743Dictionariesnih.gov12252Health & Lifestylemicrosoft.com12218Computer, Tech & Telecommunikationstudy.com11405Know-How/Further Educationmedicinenet.com10342Health & Lifestylebbcgoodfood.com9824Cooking & Co.chron.com8860Online Newspaperyourdictionary.com8814Dictionariesfood.com8633Cooking & Co.techradar.com8180Computer, Tech & Telecommunikationbabycenter.com8020Family & Livingmerriam-webster.com7901Dictionariestelegraph.co.uk7797Online Newspaperlivestrong.com7510Health & Lifestyleeverydayhealth.com7206Health & Lifestylestackexchange.com7137Forumapple.com7075Computer, Tech & Telecommunikationwikia.com6950Forumallrecipes.co.uk6920Cooking & Co.foodnetwork.com6747Cooking & Co.thebalance.com6735Financetechtarget.com6728Computer, Tech & Telecommunikationamazon.co.uk6408Shops & Marketplacesdraxe.com6261Health & Lifestylemedscape.com6234Health & Lifestylemoneysavingexpert.com6033Financeamazon.com5783Shops & Marketplacesmedlineplus.gov5483Health & Lifestyleverywell.com5437Health & Lifestylebritannica.com5266Encyclopediastheguardian.com5254Online Newspapermedicalnewstoday.com5133Health & Lifestylethefreedictionary.com5005Dictionariespayscale.com4879Financepcadvisor.co.uk4874Computer, Tech & Telecommunikationjamieoliver.com4868Cooking & Co.instructables.com4862Forumsfgate.com4729Online Newspaperoffice.com4727Computer, Tech & Telecommunikationgoogle.com4670Computer, Tech & Telecommunikationstackoverflow.com4611Forumhuffingtonpost.com4569Online Newspaperdummies.com4567Fachwissen/Weiterbldungcdc.gov4451Health & Lifestylethespruce.com4375Health & Lifestylepcmag.com4316Computer, Tech & Telecommunikationebay.com4260Shops & Marketplacesprospects.ac.uk4103Job & Carreerlivescience.com4081Know-How/Further Educationvocabulary.com4023Know-How/Further Educationholiday-weather.com3973Weatherimdb.com3918TV & Moviescnet.com3853Computer, Tech & Telecommunikationindependent.co.uk3810Online Newspaperkidshealth.org3728Family & Livingbodybuilding.com3720Fitnessmoneysupermarket.com3569Financethoughtco.com3546Know-How/Further Educationlifehacker.com3532Otherlifewire.com3500Computer, Tech & Telecommunikationhowtogeek.com3426Computer, Tech & Telecommunikationemedicinehealth.com3402Health & Lifestyletaste.com.au3370Cooking & Co.thekitchn.com3369Cooking & Co.ndtv.com3364TV & Moviesuswitch.com3283Comparison Portalfamilyhandyman.com3155DIYrd.com3118Health & Lifestylecancer.org3094Health & Lifestylegardeningknowhow.com3088Family & Livingthesaurus.com3003Dictionariesauthoritynutrition.com2990Health & Lifestyleallaboutvision.com2964Know-How/Further Educationboots.com2957Shops & Marketplacesepicurious.com2897Cooking & Co.spine-health.com2858Health & Lifestylemoneyadviceservice.org.uk2853Financeparents.com2831Family & Livingamericanpregnancy.org2782Family & Livingdiynetwork.com2751DIYmarthastewart.com2731Cooking & Co.tasteofhome.com2728Cooking & Co.hgtv.com2715Family & Livingbiography.com2700Othergamespot.com2622Otherign.com2550Otherpcworld.com2528Computer, Tech & TelecommunikationIt is interesting to see that no travel related website manages to break into the Top 100 – while there are a few on google.de (please see our German blogpost “Die Vermessung von Featured Snippets” for all the data).
Top 10 Domains with the most Text Featured SnippetsDomainAmountwikipedia.org303795webmd.com38781healthline.com23551www.nhs.uk19839investopedia.com16551mayoclinic.org14871quora.com14850bbc.co.uk14689dictionary.com12650www.gov.uk11284It becomes quickly apparent that health related topics seem to make for a lot of textual Featured Snippets in the UK. And Wikipedia overlooks everything with close to twice as many text snippets as the rest of the Top 10 combined.
Top 2 Domains with the most Video Featured SnippetsDomainAmountyoutube.com142594theguardian.com10When it comes to videos the Guardian pretty much rates a poor second after Youtube which takes home 99.99% of these Featured Snippets.
Top 10 Domains with the most List Featured SnippetsDomainAmountwikihow.com35122wikipedia.org24860webmd.com12917mayoclinic.org9053healthline.com8846allrecipes.com8844ebay.co.uk8028food.com7302www.nhs.uk6918bbc.co.uk6825Wikipedia has to take a backseat to wikihow.com and it seems that receipies and health topics make for good lists. Especially interesting is the result for allrecipes.com which has “just” 24,64 Visibility points, making it a domain that will not show up in the most visible domains for google.co.uk.
Top 10 Domains with the most Table Featured SnippetsDomainAmountwikipedia.org23199www.gov.uk2285bbc.co.uk1524moneysavingexpert.com1373wikia.com1218payscale.com1184imdb.com959ign.com941gamespot.com673moneysupermarket.com632
Topic(s)Average Amount Featured SnippetsMedian Featured SnippetsEncyclopedias (4)106.34634.133Computer, Tech & Telecommunikation (11)56974727Dictionaries (5)73916909Politics (1)16.30416.304Shops & Marketplaces (5)69985783Health & Lifestyle (19)11.6296261Know-How & Further Education (6)50974052Online Newspaper (6)81994991Family & Living (6)38602806Video (2)71.30271.302Cooking & Co. (11)60714868Weather (1)39733973Comparison Portal (3)48703426Finance (8)68326384Forum (4)58905906DIY (2)29532953Job & Carreer (1)41034103TV & Movie (2)36413641Other (4)28512625Wikipedia makes for the huge average for encyclopedias and Youtube does the same for videos. The larger clusters such as Computers, Finance and Cooking show a pretty even spread.
Surveying the Featured Snippets
pzacharias (Author) 13.07.2017Looking at our list of domains with the most featured snippets we see the Wikipedia as the clear winner. What makes this list so interesting are those domains that make the cut even though they are not within the list of most Visible domains on google.co.uk. Let’s take a closer look at the data. ContentsContentsTop 100 Domains With the Most Featured SnippetsBest Practice Top 10 Domains by Featured Snippet CategoriesFeatured Snippets and Topical ClustersConclusion To get a good overview of how many Featured Snippets we are talking about for the Wikipedia, we added a small excerpt of the Featured Snippets in different Google country indexes. Amount of Featured Snippets in different google country indexesTop 100 Domains With the Most Featured Snippets
Now we get to the main question of which domains managed to join Wikipedia on the list of the 100 domains with the most Featured Snippets? The following list has the answer for google.co.uk:Top 100 Domains with the most Featured SnippetsDomainAmountTopic Clusterwikipedia.org351854Encyclopediasyoutube.com148290Videowebmd.com51919Encyclopediaswebmd.com51919Health & Lifestylehealthline.com32435Health & Lifestylewww.nhs.uk26794Health & Lifestylemayoclinic.org24122Health & Lifestylebbc.co.uk23038Online Newspaperinvestopedia.com17280Financequora.com16347Encyclopediaswww.gov.uk16304Politicsebay.co.uk15583Shops & Marketplacesallrecipes.com14697Cooking & Co.dictionary.com12743Dictionariesnih.gov12252Health & Lifestylemicrosoft.com12218Computer, Tech & Telecommunikationstudy.com11405Know-How/Further Educationmedicinenet.com10342Health & Lifestylebbcgoodfood.com9824Cooking & Co.chron.com8860Online Newspaperyourdictionary.com8814Dictionariesfood.com8633Cooking & Co.techradar.com8180Computer, Tech & Telecommunikationbabycenter.com8020Family & Livingmerriam-webster.com7901Dictionariestelegraph.co.uk7797Online Newspaperlivestrong.com7510Health & Lifestyleeverydayhealth.com7206Health & Lifestylestackexchange.com7137Forumapple.com7075Computer, Tech & Telecommunikationwikia.com6950Forumallrecipes.co.uk6920Cooking & Co.foodnetwork.com6747Cooking & Co.thebalance.com6735Financetechtarget.com6728Computer, Tech & Telecommunikationamazon.co.uk6408Shops & Marketplacesdraxe.com6261Health & Lifestylemedscape.com6234Health & Lifestylemoneysavingexpert.com6033Financeamazon.com5783Shops & Marketplacesmedlineplus.gov5483Health & Lifestyleverywell.com5437Health & Lifestylebritannica.com5266Encyclopediastheguardian.com5254Online Newspapermedicalnewstoday.com5133Health & Lifestylethefreedictionary.com5005Dictionariespayscale.com4879Financepcadvisor.co.uk4874Computer, Tech & Telecommunikationjamieoliver.com4868Cooking & Co.instructables.com4862Forumsfgate.com4729Online Newspaperoffice.com4727Computer, Tech & Telecommunikationgoogle.com4670Computer, Tech & Telecommunikationstackoverflow.com4611Forumhuffingtonpost.com4569Online Newspaperdummies.com4567Fachwissen/Weiterbldungcdc.gov4451Health & Lifestylethespruce.com4375Health & Lifestylepcmag.com4316Computer, Tech & Telecommunikationebay.com4260Shops & Marketplacesprospects.ac.uk4103Job & Carreerlivescience.com4081Know-How/Further Educationvocabulary.com4023Know-How/Further Educationholiday-weather.com3973Weatherimdb.com3918TV & Moviescnet.com3853Computer, Tech & Telecommunikationindependent.co.uk3810Online Newspaperkidshealth.org3728Family & Livingbodybuilding.com3720Fitnessmoneysupermarket.com3569Financethoughtco.com3546Know-How/Further Educationlifehacker.com3532Otherlifewire.com3500Computer, Tech & Telecommunikationhowtogeek.com3426Computer, Tech & Telecommunikationemedicinehealth.com3402Health & Lifestyletaste.com.au3370Cooking & Co.thekitchn.com3369Cooking & Co.ndtv.com3364TV & Moviesuswitch.com3283Comparison Portalfamilyhandyman.com3155DIYrd.com3118Health & Lifestylecancer.org3094Health & Lifestylegardeningknowhow.com3088Family & Livingthesaurus.com3003Dictionariesauthoritynutrition.com2990Health & Lifestyleallaboutvision.com2964Know-How/Further Educationboots.com2957Shops & Marketplacesepicurious.com2897Cooking & Co.spine-health.com2858Health & Lifestylemoneyadviceservice.org.uk2853Financeparents.com2831Family & Livingamericanpregnancy.org2782Family & Livingdiynetwork.com2751DIYmarthastewart.com2731Cooking & Co.tasteofhome.com2728Cooking & Co.hgtv.com2715Family & Livingbiography.com2700Othergamespot.com2622Otherign.com2550Otherpcworld.com2528Computer, Tech & TelecommunikationIt is interesting to see that no travel related website manages to break into the Top 100 – while there are a few on google.de (please see our German blogpost “Die Vermessung von Featured Snippets” for all the data).
Best Practice Top 10 Domains by Featured Snippet Categories
Which are the most successful domains? For this question it is quite useful to look at the Top 10 domains for each Featured Snippet category: Text, Video, Lists and Tables.Top 10 Domains with the most Text Featured SnippetsDomainAmountwikipedia.org303795webmd.com38781healthline.com23551www.nhs.uk19839investopedia.com16551mayoclinic.org14871quora.com14850bbc.co.uk14689dictionary.com12650www.gov.uk11284It becomes quickly apparent that health related topics seem to make for a lot of textual Featured Snippets in the UK. And Wikipedia overlooks everything with close to twice as many text snippets as the rest of the Top 10 combined.
Top 2 Domains with the most Video Featured SnippetsDomainAmountyoutube.com142594theguardian.com10When it comes to videos the Guardian pretty much rates a poor second after Youtube which takes home 99.99% of these Featured Snippets.
Top 10 Domains with the most List Featured SnippetsDomainAmountwikihow.com35122wikipedia.org24860webmd.com12917mayoclinic.org9053healthline.com8846allrecipes.com8844ebay.co.uk8028food.com7302www.nhs.uk6918bbc.co.uk6825Wikipedia has to take a backseat to wikihow.com and it seems that receipies and health topics make for good lists. Especially interesting is the result for allrecipes.com which has “just” 24,64 Visibility points, making it a domain that will not show up in the most visible domains for google.co.uk.
Top 10 Domains with the most Table Featured SnippetsDomainAmountwikipedia.org23199www.gov.uk2285bbc.co.uk1524moneysavingexpert.com1373wikia.com1218payscale.com1184imdb.com959ign.com941gamespot.com673moneysupermarket.com632
Featured Snippets and Topical Clusters
If we cluster the data by topics and look only at the averages, then outliers can have a large impact on the results. For this reason we also included the median values in this table:Topic(s)Average Amount Featured SnippetsMedian Featured SnippetsEncyclopedias (4)106.34634.133Computer, Tech & Telecommunikation (11)56974727Dictionaries (5)73916909Politics (1)16.30416.304Shops & Marketplaces (5)69985783Health & Lifestyle (19)11.6296261Know-How & Further Education (6)50974052Online Newspaper (6)81994991Family & Living (6)38602806Video (2)71.30271.302Cooking & Co. (11)60714868Weather (1)39733973Comparison Portal (3)48703426Finance (8)68326384Forum (4)58905906DIY (2)29532953Job & Carreer (1)41034103TV & Movie (2)36413641Other (4)28512625Wikipedia makes for the huge average for encyclopedias and Youtube does the same for videos. The larger clusters such as Computers, Finance and Cooking show a pretty even spread.