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Amazon PPC

Every Sellics blog article on Amazon PPC. Want to optimize your Amazon PPC campaigns for massive profit? Easy: Read this collection!

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Study Amazon PPC Intraday Performance Benchmarks and Dayparting Strategies

Stephen Bench-Capon Hourly and daily ad performance trends, heatmaps and tips for Amazon Sponsored Products campaigns. Read article

The Ultimate Guide For Amazon Sponsored Brands Video Ads

Ben Donovan If you’re an Amazon seller, then you know that paid search is a necessary part of your marketing mix. But what if there were a… Read article

Amazon Advertising Benchmark Report 2022

Stephen Bench-Capon Data, insights and recommendations from an analysis of 2 million Sponsored Products campaigns. Read article

Amazon OTT Advertising Can Streaming TV Ads Work for You

Kamaljit Singh Streaming may have changed the way people watch TV, but advertising on your customers’ favorite TV shows is more effective than ever. The retail industry… Read article Must Read

Amazon ACoS What Is Advertising Cost of Sale and How to Improve It

Martin Saunders Learn how to define, calculate and effectively improve your ACoS on Amazon (break even and target ACoS metrics). Influencing factors like CPC are explained. Read article

Amazon Total ACoS TACoS Introduction to a Key Ad Metric

Martin Saunders Amazon TACoS, or total advertising cost of sale, measures the relationship between ad spend and total sales. It is the ratio of ad spend to total sales. Read article

The Complete 2021 Guide to the Benchmarker

Martin Saunders The newest version of the Benchmarker [Beta] provides you with an analysis of your top 100 ASINs and your account structure, in addition to a full performance funnel overview. Read article Must Read

The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

Zoë MacDonald Amazon Sponsored Brands are an effective performance channel that generate sales, profit, and of course, brand recognition on Amazon. We make it easy to get started! Read article Must Read

Amazon Sponsored Display Ads The Ultimate 2021 Guide

Martin Saunders Learn how to run profitable Sponsored Display ads - including a blueprint for strategy and structure that can be replicated for each of your products. Read article

Improve Your Conversion Rate with Amazon Attribution

AMZ Advisers Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Learn more about how to use it. Read article Must Read

Amazon PPC The Ultimate Guide 2021 Update

Martin Saunders All the information you need to start your Amazon PPC campaign. Read article Must Read

Amazon Sponsored Products Ads Made Easy Strategy & Optimization

Trina Learn step-by-step how Amazon Sponsored Products ads works and how to create and optimize successful campaigns to promote your products. Read article 1 2 3 Next »

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