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Sellics Product Updates
See what's new at Sellics Sellics Tool New Get an Overview of Your Product s Performance Now with Product Dashboards
January 20th, 2022 Update Feature Sellics is now equipped with product dashboards for each of your products (ASINs) enabling you to Get a quick overview of your products current performanceAnalyze historical data to understand sales and advertising performance as well profitability over time Amongst other things this feature allows you to Find out why a product (especially bestsellers) is performing well or not well and which changes and factors drove this performanceUnderstand how much of your total sales are driven by organic vs advertising sales and how healthy and profitable your advertising campaigns for a product are (see the image below).See how overall profitability of your product is influenced and what you can do to improve it Here’s how you can access the product dashboards:
Go to the “Dashboard” feature in the main side bar and click on the details button in the product table. Or go to the “Profit” feature in the main sidebar and click on product details. To learn more about the new product dashboards please read our help center article.
Try it out now and log into your Sellics account! Read More Benchmarker Sellics Tool Benchmarker is now part of the Sellics platform
November 11th, 2021 Update Feature Benchmarker report is now available inside the Sellics platform, and we’re rolling this feature in phases. All Sellics users can easily (or soon will) access Benchmarker reports within a few clicks. Grade your PPC performance and get to know benchmarks on ACoS, ad spends, CPC, and other important metrics that will help you swing your PPC performance. Getting full-funnel analysis of your Amazon PPC advertising with Benchmarker report is now easier than ever. Connect your Amazon account to Benchmarker hereEvery month, you will be able to access a new Benchmarker report to improve your advertising performance inside Sellics. Read More Benchmarker New Benchmarker now features an insightful Impact Driver Analysis
October 26th, 2021 Update Feature The Benchmarker report is now available inside Sellics and has its first premium feature: The Impact Driver Analysis. Access the feature inside your Benchmarker report. The Impact Driver Analysis section gives Benchmarker users a snapshot of the products with the highest impact (positive and negative) on the KPIs that matter most, such as ad sales, ACoS, CPC, etc. With the Impact Driver Analysis, Sellics customers can quickly identify top gainers and losers in their product category month-over-month. This analysis combined with quick decision-making is sure to be a recipe for advertising success. The Impact Driver Analysis will answer: Why did my Ad Sales increase/decrease?Which products caused a drop/increase in ACoS, ad sales?Where did my CPC increase over last month? The Impact Driver Analysis is a premium feature of the Benchmarker and is available only to Sellics customers with Advisor or Managed Services plans. Get access inside Sellics or by signing up here. If you’re not a Sellics customer (yet), use the book a call button in the free version of the Benchmarker report to unlock your access to the Impact Driver Analysis’ insights over the phone. Important: because the Impact Driver Analysis requires month-over-month data, it is only available after your second Benchmarker report. Read More Sellics Tool New Set Up Best Practice Automated Campaigns Effortlessly
September 14th, 2021 Feature The new Sellics Smart Campaigns [Beta] is a campaign creation wizard that enables you to create a best practice, automated set of Sponsored Products campaigns for each of your ASINs with ease – no in-depth advertising knowledge required. Watch our short intro video here! You can access it via the navigation bar in your advertising module. It is an industry-wide Amazon PPC best practice to combine several different campaigns and targeting methods for each product in a campaign structure to achieve optimal performance. This approach, however, requires the knowledge to define a good campaign structure and the time to create it – which can quickly amount to 20 – 30 minutes or more for each product. In addition, ongoing optimization requires further time and expertise. The “Sellics Smart Campaigns [Beta]” tool solves this problem by providing a ready to use best practice campaign structure (consisting of several campaigns and targeting approaches),making the setup of this structure for each product easy and effortless,and by automating ongoing bidding and keyword optimization for the campaigns. All you need to do are the following steps: Set your goal (do you want to focus on generating profit or sales?)Set your budgetChoose at least 1 keyword to start And that’s it! Sign up now for free or log into your Sellics account to try it out. Read More Sellics Tool New Account Overview Dashboard – Your Performance at a Glance
September 6th, 2021 Feature With the new account overview dashboard accessible via “Dashboard” in your sidebar, you can get an understanding of your performance in seconds. At a glance see performance across the last 30 days for sales vs profit;organic vs advertising sales;sold units vs returns;ad spend vs ACoS;Sponsored Products/Brands spend vs salessales vs total ACoS Sign up now for free or log into your Sellics account to try it out. Read More Benchmarker PPC Performance certificate now available in the Benchmarker Beta
August 12th, 2021 Feature The Performance Badge section of the Benchmarker [Beta] report now contains links to a performance certificate that can be shared on LinkedIn and Facebook. When you click on the link, the certificate will be automatically generated and you will be able to choose whether you would like to share the certificate as a private message or public post. Sharing your performance certificate is a great way to communicate your company’s success and stand out from your competition. Check out the feature in your latest Benchmarker report! Read More Sellics Tool New metrics available in your Profit Dashboard ACoS and Total ACoS TACoS
July 23rd, 2021 Update You can now see both ACoS and Total ACoS (TACoS) for each of your products and for your account in your Profit Dashboard to get a more complete overview of your whole business including advertising! ACoS = ad spend / ad sales Monitor your ad profitability in comparison with your organic and overall profitability. TACoS = ad spend / total sales Using the metric TACoS enables you to see and track over time how much you rely and spend on advertising in general, andhow effectively advertising drives your organic sales and overall sales. Sign in to access the dashboard or check out our blog to learn more about what ACoS and TACoS tell you and how you can use these metrics. See ACoS and TACoS per product See the ACoS and TACoS trend for your products and account Read More Benchmarker Summary Section Compare against Benchmark or Month Over Month
July 21st, 2021 Feature The summary section now comes in two versions comparing your performance with a) the relevant benchmarks orb) last month (“month over month”). The month over month view will become available when you get your 2nd monthly report. Select your preferred view to get the most relevant information about your performance in seconds. Highlights: New summary box at the top presenting your overall performance and best/worst performing KPIs at a glance (benchmark/month over month)Performance funnel: based on the selected view see month over month changes or benchmark comparison for each metric in your performance funnel chart You can find an example report here. Read More Sellics Tool Keyword Rankings Update on SEO Module
July 15th, 2021 Update You can now improve your visibility with our updated Keyword Rankings tool. With this new feature, users can… (1) see an overview of your products across all marketplaces and their average keyword ranking (2) easily research and add keywords to your monitoring with our updated keyword research data (3) view the ranking history for your products (4) Use your filters and tags for optimal comfort. Read More Sellics Tool Sponsored Brands Automation 2 0
June 22nd, 2021 Update Save time on your Amazon advertising efforts and let our Advertising Module do the work for you! Easily automate your Sponsored Brands Campaigns with our new interface. What’s changed? Vertical Scroll – Rule Sets have now been simplified through a vertical scroll which means improved usability. We’ve taken your feedback and adapted accordingly One Click Access – Add, duplicate and delete your Rule Sets in one go – additionally assign and remove campaigns to your Rule SetsRule Set Filters – Easily filter through time frames, searches, campaigns, target ACos, Rule Sets and datesRule Set History – Review rules that were previously triggered Marketplace Overview– You can easily select your Marketplace in one dashboardStrategic Guidance – Hit your target ACoS with additional educational resources on the top screen. Materials will be updated regularly. See how it works and check out the guided tour of the new interface! Log In Read More Benchmarker Sellics Benchmarker launches “ Helpful Resources” section
June 11th, 2021 Feature The Benchmarker launched Helpful Resources, a menu that can be found on the right side of the report. The new section teaches users how to get the most out of the tool and bring their Amazon PPC game to the next level. Helpful Resources contains 3 main sections and 3 subsections, check them out below and get started! First Section: Education 1. Videos – Learn how to use the Benchmarker by watching tutorials, reviews and webinars from PPC Experts. 2. Guides – Read in-depth guides on the Benchmarker and Amazon PPC for beginners and advanced users. 3. Courses – Become an Amazon PPC Expert with courses from our partners Dan Rodgers and Ben Donovan. Second Section: Benchmarker Tool 4. FAQ – Find an answer on the most common Benchmarker questions. 5. Glossary – Advance your Amazon PPC knowledge with important terminology used in the Benchmarker. 6. Product Updates – Stay on top of the latest features of the Benchmarker. Third Section: Next Steps 7. Agencies – Become a partner of Sellics as an agency. 8. Virtual Assistant – Book a call with one of our experts . 9. Optimization – Start your free Sellics trial. Read More Benchmarker Performance Funnel Performance Badge & Account Structure Live on The Benchmarker
May 2nd, 2021 Deprecation We released another big update today to the Benchmarker – based on user feedback. You can now benefit from: Performance Funnel: A new top section that shows you all the main KPIs in one simple view incl. Month-over-Month changes. Account Structure: A deepdive into the most important account structure KPIs.Performance Badge: A Platinum, Gold, Silver or Bronze badge based on your performance in your category as well as your growth potential Read More Sellics Tool A Fresh Look To The Keyword Research Module
April 15th, 2021 Update The Keyword Research tool allows you to optimize organic search and find new keywords for Advertising campaigns. With the new update, you can now add keywords in bulk, easily copy-paste keywords from Keyword Research to Listing Optimization or Advertising campaigns. Read More Sellics Tool Calendar Time Frame
March 30th, 2021 Deprecation You can now navigate through the Profit and Advertising Module faster. The decrease in load time stems from a calendar deprecation for data older than two calendar years. Due to this performance upgrade, data older than two years will no longer be shown. For questions or product feedback, please contact our support team support@sellics.com. Read More Sellics Tool Launching the Sellics Product Updates Page
March 29th, 2021 Bugfix See what we’re up to at Sellics & how our products are Users can now read through a history of changes made on the Sellics platform. The Change Log is accessible inside the product under, “Support & Learning” and on the Sellics.com/changelog. Read More Benchmarker Benchmarker Shows Now Monthly Development
March 1st, 2021 Feature The Benchmarker will re-run automatically every 30 days as of today, so if you e.g. request a report on the 5th of March you will receive the next one on the 5th of April, 5th of May and so one. The Benchmarker will always show you the performance of the last month, so if you e.g. request a report in April you will receive the performance of March. You are able to navigate to old reports with the new function at the top: Read More Benchmarker Product Analysis & 20k Benchmarks Added
February 25th, 2021 Feature A significant update to the Benchmarker has just been rolled out. You can now benefit from Detailed benchmarks to ~20,000 Amazon product sub-categoriesProduct Analysis section analyzing your top 100 productsKPI ranges for all of your products Read More Sellics Tool Sponsored Display Reporting on Advertising Module
January 21st, 2021 Feature Save time and stop logging in and out of your Amazon Advertising Console. You can now track and measure your Sponsored Display performance directly on Sellics The new update features reporting capabilities for your Sales, Spend, ACoS, RoAS, CPC, CTR, Impressions and Clicks on Sponsored Display Campaigns.To gain access, simply activate the feature on PPC Manager, on the menu bar. Read More Sellics Tool Launching A New Product Home Page
January 8th, 2021 Feature You can now navigate to a “Home” page at the top of the left side bar. Once clicked, the page provides easy navigation and call to actions for our Advertising, SEO, Profit and Reviews modules. Additionally, it highlights all our product education materials and resources by linking the FAQs, Sellics Webinars Page and Account Settings at the bottom of the home page. Read More Sellics Tool New Menu Item – Highlighting Amazon Insights & Support For You
January 5th, 2021 Update You can now access all of our product education resources in an additional menu item, “Support & Learning” located below the “Profit” menu item on the left side bar. Read More Sellics Tool MWS ASIN Sync
January 3rd, 2021 Feature Users can now integrate your inventory on Seller Central directly with our Profit module! Automatically populate Reviews & Questions, Content & SEO and manage tags directly on Sellics. How? Navigate to “Manage Products” to access a second tab, “MWS Sync.” The sync takes up to 24 hours before a table populates with all active child ASINs and a list of your products. This update only applies to Profit users* *Interested in Profit but don’t have it? Simply integrate your MWS account in the Profit module to access the MWS ASIN Sync feature. Read More Sellics Tool Launching Sponsored Brands Video Campaigns Performance Reporting
November 29th, 2020 Feature You can now see performance reports for your Sponsored Brands Video campaigns! This will allow users to streamline and automate the workflow directly in Sellics, without having to switch over and log back into Amazon. To get started, navigate to video campaigns’ performance in the Sellics Advertising. Read More Benchmarker The Benchmarker Early Access is Live
October 15th, 2020 Feature Is your competitor’s ACoS better than yours? For the first time in history you can answer this burning question: The Benchmarker Early access is live as of today! Benchmark Your Amazon Advertising Performance: Sponsored Ad Formats: Analyze Sponsored Products, Sponsored Brands & Sponsored DisplayDetailed Score: Understand if you belong to the top 20% – or the bottomThe big 4 KPIs: Go deep into ACoS, Conversion-Rate, Cost-Per-Click and Click-Through-Rate Read More Subscribe to our newsletter
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