Modular Machine Tools SpringerLink
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Modular Machine Tools
Bundling and Pricing Strategies under Demand UncertaintyAuthors
Nils Tönshoff Nils Tönshoff View author publications You can also search for this author in PubMed Google Scholar 663 Accesses 3 CitationsSections
Table of contents About this book Keywords About the author Bibliographic InformationBuying options
eBook USD 49.99 Price excludes VAT (USA) ISBN: 978-3-663-08773-1 Instant PDF download Readable on all devices Own it forever Exclusive offer for individuals only Tax calculation will be finalised during checkout Buy eBook Softcover Book USD 59.99 Price excludes VAT (USA) ISBN: 978-3-8244-6477-7 Dispatched in 3 to 5 business days Exclusive offer for individuals only Free shipping worldwideShipping restrictions may apply, check to see if you are impacted. Tax calculation will be finalised during checkout Buy Softcover Book Learn about institutional subscriptions This is a preview of subscription content, access via your institution.
Table of contents 14 chapters
SearchFront Matter
Pages I-XIV PDFSummary
Summary
Nils Tönshoff Pages 1-2Zusammenfassung
Zusammenfassung
Nils Tönshoff Pages 3-4The Industry Problem
Front Matter
Pages 5-5 PDFInternational Machine Tool Industry Analysis
Nils Tönshoff Pages 7-20Literature Review
Nils Tönshoff Pages 21-42The Model
Front Matter
Pages 43-43 PDFThe Module Design Problem
Nils Tönshoff Pages 45-51The Module Selection Problem
Nils Tönshoff Pages 52-58The Bundle Pricing Problem
Nils Tönshoff Pages 59-64Bundle Pricing Under Demand Uncertainty
Nils Tönshoff Pages 65-69The Customized Machine Tool Model
Nils Tönshoff Pages 70-81Alternative Formulations Solution Methods and Results
Front Matter
Pages 83-83 PDFAlternative Model Formulations
Nils Tönshoff Pages 85-94Solution Methods
Nils Tönshoff Pages 95-111Implementation and Computational Results
Nils Tönshoff Pages 112-117Model Applications
Front Matter
Pages 119-119 PDFApplication Case Studies
Nils Tönshoff Pages 121-128Conclusions and Contributions
Conclusions and Contributions
Nils Tönshoff Pages 129-131Back Matter
Pages 133-158 PDF Back to topAbout this book
German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer. Back to topKeywords
DesignInnovationInvestmentManagementMarketingMessePricing Back to topAbout the author
Dr. Nils Tönshoff promovierte am Lehrstuhl von Professor Dr. Arnd Huchzermeier der Wissenschaftlichen Hochschule für Unternehmensführung in Vallendar. Er arbeitet heute als Projektkoordinator bei der BMW AG in München. Back to topBibliographic Information
Book Title: Modular Machine Tools Book Subtitle: Bundling and Pricing Strategies under Demand Uncertainty Authors Nils Tönshoff DOI: https://doi.org/10.1007/978-3-663-08773-1 Publisher: Deutscher Universitätsverlag Wiesbaden eBook Packages: Springer Book Archive Copyright Information: Springer Fachmedien Wiesbaden 1997 Softcover ISBN: 978-3-8244-6477-7 eBook ISBN: 978-3-663-08773-1 Edition Number: 1 Number of Pages: XIV, 158 Topics: Business and Management Back to top Access via your institutionBuying options
eBook USD 49.99 Price excludes VAT (USA) ISBN: 978-3-663-08773-1 Instant PDF download Readable on all devices Own it forever Exclusive offer for individuals only Tax calculation will be finalised during checkout Buy eBook Softcover Book USD 59.99 Price excludes VAT (USA) ISBN: 978-3-8244-6477-7 Dispatched in 3 to 5 business days Exclusive offer for individuals only Free shipping worldwideShipping restrictions may apply, check to see if you are impacted. Tax calculation will be finalised during checkout Buy Softcover Book Learn about institutional subscriptions